Launch Lab: Taking Your Natural Brand From Concept to Customer Hosted by NSF, Publicity For Good and Mudge

Publicity For Good, NSF, and Mudge Collaborate to Host Webinar on Launching Natural Brands

Webinar Overview 

The “Launch Lab” webinar aims to guide participants through the intricate process of transforming a brand from a mere idea to a market-ready product. Attendees will gain insights into product development, branding strategies, essential certifications, and superior PR approaches. By the end of the webinar, participants will be equipped with the knowledge and steps necessary to create a standout product and successfully debut in the market.

Key Topics to be Covered:

• Ideation: Generating and refining winning ideas
• Research: Understanding market needs and trends
• Branding: Crafting a compelling brand story
• Packaging: Designing impactful and compliant packaging
• Certifications: Navigating the certification process for credibility and trust
• Commercialization: Strategies to launch and scale your product
• Public Relations: Leveraging PR to boost your brand’s visibility

In addition to the live session, registrants will receive access to an on-demand recording, ensuring the valuable content is available at their convenience.

Speakers Include:

• Kelly Criswell – Founder and Principal of Mudge
• Lauren Browning – Senior Territory Executive of Quality Assurance International (QAI)
• Marci Burton – Senior Manager of Sales at NSF
• Heather Holmes – Founder and CEO of Publicity For Good

Registration and Further Information

To register for the “Launch Lab: Taking Your Natural Brand From Concept to Customer” webinar, visit the webinar’s official event page. Don’t miss this opportunity to gain invaluable insights and strategies to elevate your natural brand. To learn more about NSF, also visit their official website.

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About NSF 

Celebrating over 80 years of dedication to public health and safety, NSF stands at the forefront of developing robust standards and certification processes. The organization’s commitment to quality and safety is evidenced by its rigorous testing, auditing, and certification services. With over 657,000 certified products and 300,000 audits annually, NSF's global influence extends to all major industries.

NSF’s certification mark is a trusted symbol worldwide, representing products and operations that meet stringent standards. As an independent, internationally recognized entity, NSF provides services in 180 countries, employing a diverse team of experts, including auditors, engineers, microbiologists, toxicologists, and chemists. Their state-of-the-art global laboratories, accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC), support comprehensive testing, certification, and technical services.

About Publicity For Good

Publicity For Good (PFG) is the leading communications firm dedicated to amplifying the voices of purpose-driven brands. Our expertise encompasses media relations, influencer seeding, awards management, crisis management, social media management and thought leadership. We specialize in serving consumer brands in the food and beverage, beauty, health, and wellness sectors, as well as non-profits and influencers/ entrepreneurs creating compelling narratives that resonate with audiences and drive meaningful impact. Heather Holmes founded Publicity For Good, with a mission to combat the big, unethical, heartless industry, PFG was born from a desire to support brands that are making a difference. We understand the challenges of standing out in a competitive media landscape and the doubts and fears that come with it. Our entrepreneurial spirit and deep commitment to social good drive us to deliver exceptional results for our clients.

About Mudge

Contact:

Heather Holmes
1+(828)332-5307