Collective Arts Launches ARTWRKS Water
Collective Arts, widely known for fusing the creativity of craft beer with the talents of emerging artists, has taken an innovative leap into the packaged water market with the launch of ARTWRKS. Positioned alongside industry players like Liquid Death and Flow, ARTWRKS offers a premium experience with its plastic-free, 99% pure, electrolyte-infused, and perfectly pH-balanced water, available in both still and sparkling varieties. Packaged in infinitely recyclable aluminum cans, ARTWRKS not only encourages consumers to reduce plastic waste but also supports emerging artists through its 1% for Creativity initiative, which allocates 1% of revenue to artists worldwide.
Why This Story Matters:
- Eco-Friendly & Artist-Supportive: ARTWRKS offers a plastic-free alternative while committing 1% of its revenue to support emerging artists globally.
- Purity & Taste: Through a dual microfiltration and reverse osmosis system, ARTWRKS water achieves 99% purity, free from fluoride and chlorine. Enhanced with added electrolytes and a perfectly balanced pH, it delivers a refreshingly crisp taste.
- Strategic Shift: This launch is part of Collective Arts' broader strategy to expand beyond alcohol into the non-alcoholic and wellness spaces, reaching a more diverse audience.
- Artistic Collaboration: The can art for ARTWRKS is provided by Toronto-based artist and fan favourite, CatDirty.
Call to Action: The introduction of ARTWRKS represents Collective Arts' continued innovation in the creative beverage space, inviting everyone to drink creatively while making a positive impact on the planet and the arts community.
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