Derek Trucks Announces Ass Pocket Whiskey

Company To Release Limited Bourbons in “Ass Pocket” Flask Sizes with First Release Set To Debut at Bourbon & Beyond

August 27th, 2024 (Jacksonville, FL) – Multiple Grammy winner Derek Trucks today announces Ass Pocket Whiskey (APW), a new company set to release limited bourbons exclusively in 200ml flask sizes. APW’s first release, a Heritage Kentucky Straight Bourbon, will premiere exclusively at this year’s Bourbon & Beyond festival. 

APW is born out of Derek’s passion for bourbon and his frustration with the current culture of collection over consumption. As a dedicated bourbon enthusiast, Derek was disillusioned by the way whiskey has become more about hoarding rare bottles than savoring them. APW challenges this trend by offering premium bourbons in smaller, more accessible flask sizes, encouraging fans to enjoy their whiskey without the fear of “ruining” a collectible bottle. As Derek puts it, APW is here so fans can “have their whiskey and drink it too.”

Bourbon & Beyond attendees will be the first to experience APW. Derek will kick off the festivities with an intimate performance at Louisville’s legendary Show Barn at Ashbourne Farms on Wednesday, September 18th, followed by a headlining set by Tedeschi Trucks Band on the main stage of Bourbon & Beyond on Friday, September 20th. Derek will also join industry leaders Chris Blandford of Kroger and Carrie Van Winkle, Co-founder of Pappy & Company, for a panel discussion as part of the festival’s Bourbon Experience program on Friday afternoon to dive deeper into the vision behind APW.

Festival-goers can purchase and sample APW at the dedicated Ass Pocket Whiskey Bar, with the option to have bottles shipped directly to their homes. Any bottles that remain will be made available via e-commerce exclusively at AssPocketWhiskey.com following the event. Fans are encouraged to sign up on the website to be the first to receive updates on this and future releases.

This venture marks the third original brand from Spirits of the Night, following successful limited releases with Kings of Leon and Willett Distillery (Kiamichi Whiskey), as well as the celebrated Four Walls Whiskey in partnership with Rob McElhenney, Charlie Day, and Glenn Howerton—now available as a mass-market brand in bars across the U.S.

About Derek Trucks

One of the most influential guitarists of the modern age and landing at #16 on Rolling Stones’ “Greatest Guitarists of All Time,” Derek Trucks led his own Grammy Award-winning Derek Trucks Band for over 15 years and concurrently toured with Eric Clapton, Carlos Santana, and The Allman Brothers. Trucks was also the youngest person to be awarded a Grammy Lifetime Achievement Award for his 15-year collaboration with the Allman Brothers Band, for whom he was a member from 1999 until their last shows in 2014. As the Grammy-winning Tedeschi Trucks Band, Derek (singer/guitarist) and wife, Susan Tedeschi are known globally for their world-class musicianship that seamlessly blends distinctive genres of American music. 

About Bourbon & Beyond

Bourbon & Beyond - the world’s largest bourbon and music festival - is held annually at the Highland Festival Grounds at the Kentucky Exposition Center in Louisville, Kentucky. Now in its 6th year, the 4-day destination festival is adding two music stages and 40 additional music artists for 2024, expanding to a total of five music stages and 100 music artists, plus the festival’s culinary and bourbon workshop stages.  Produced by Danny Wimmer Presents and nominated by Pollstar as the 2024 Global Festival of the Year, Bourbon & Beyond’s unique immersive festival experience includes some of the best music talent in the world, a range of culinary programming from some of the country’s top chefs, along with an array of bourbon tastings and workshops showcasing America’s best chefs and Louisville’s bourbon and culinary culture.