Eric LeGrand Bourbon and Sucellus Form Sales and Marketing Partnership

JERSEY CITY, NJ (August 29, 2024) - Eric LeGrand Spirits, a New Jersey-based bourbon brand, announces a new sales and marketing partnership with Sucellus, an innovative spirits & wine sales and marketing company. Starting September 1st, Sucellus will represent Eric LeGrand Spirits in New Jersey, New York and Massachusetts. 

Since its launch in March 2023, Eric LeGrand Bourbon has expanded its retail availability from New Jersey  and Kentucky to New York and Massachusetts. The brand is co-founded by Eric LeGrand, the former college football defensive tackle-turned-businessman and spirits entrepreneur Brian Axelrod. Through this partnership, Sucellus will provide its sales and marketing support for Eric LeGrand Bourbon in New Jersey, New York and Massachusetts. 

“I’m excited to partner with the Sucellus team to continue growing Eric LeGrand Bourbon through their impressive network and expertise,” said Eric LeGrand, Co-Founder of Eric LeGrand Bourbon. “Since launching, our bourbon has become the go-to spirit for many people and we look forward to introducing it to many more through this partnership.”

Sucellus is led by founder and CEO, Walter Cowell, who has more than 30 years of experience in the wine & spirits industry. It is an innovative spirits & wine sales and marketing company providing full-service capabilities to get alcohol brands launched and growing. Sucellus provides strategy, an experienced sales team, promotion, education, distribution and trade and consumer engagement. 

“As an industry veteran with more than 30 years in executive management in our industry, I couldn’t be more excited to work with two outstanding individuals like Eric and Brian,” said Walter Cowel, Founder and CEO of Sucellus. “Eric’s story is obviously heroic but it’s also backed by a solid brand and liquid in the bottle which I would put ahead of anything out there at this price.  Whether you find Eric LeGrand Bourbon by intent or by chance, you won’t be disappointed and you will be proud to pour it.” 

About Eric LeGrand Bourbon

Eric LeGrand Bourbon is a Kentucky Straight Bourbon, distilled in Owensboro, Kentucky, and bottled in Bardstown, Kentucky. The liquid is created with quality heartland grown corn, limestone purified water, the freshest rye and barley available. Aged no less than two years in perfectly charred oak barrels, this premier bourbon boasts a warm nose and a smooth crisp finish. Eric LeGrand Bourbon is available for purchase (750ML bottles) in the states of New Jersey, Kentucky, New York and Massachusetts.

About Sucellus LLC

Sucellus (Soo-SELL-us) operates as the U.S. sales and commercial arm for unique wine and spirits brands, building sales strategy and providing experienced commercial execution. Sucellus offers a comprehensive partnership growing curated brands in managing the intricacies of the three-tier U.S. market.