Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Mijenta Announces First Release in New Maestra Selection Series

PRESS RELEASE posted by Mijenta Tequila

Sep. 3, 2024 at 9:16 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

September 3, 2024 – Mijenta, the award-winning, additive-free, sustainable tequila from the highlands of Jalisco, today announced the release of the first expression in its newly created Maestra Selection series.

The concept behind the series is to give Maestra Tequilera Ana Maria Romero a platform to explore the immense world of flavors and aromas of tequila in small, innovative annual releases. Leveraging her meticulous approach to production that is equal parts art and science, Romero will unleash her creativity as she experiments with what is possible using only agave, water and yeast.

Embodying this ambition, Maestra Selection No. 1 is small batch, limited edition crafted from agaves grown on a single estate in Presa de Otomites in Jesus Maria in the highlands of Jalisco. Hand-selected by Romero, these agaves averaged approximately 8 years old, while their high natural sugar content has resulted in an exceptionally rich tequila.

What makes this inaugural release in the Maestra Selection series truly unique is that it is the first tequila to be made solely from agaves de semilla, or agaves grown from seed. Nearly all agaves used for tequila production today are clones – or hijuelos – which over generations become weaker due to lack of genetic diversity. Agaves de semilla, the first of a new generation of plants, possess deep, complex and nuanced flavors that are unlike any other agaves.

“This project has been incredibly exciting because, attempting something that had never been done before, I did not know what the result would be,” said Romero. “However, the sugar content of the agaves was so high, I knew as soon as we harvested them that we were going to have a very special tequila. The flavors and aromas leap out of the glass, and I believe the higher ABV showcases the full richness of the expression. Through the Maestra Selection series, I am excited to continue to explore a type of innovation in tequila that remains true to the terroir and the heritage of this amazing spirit.”

Bottled at 50% ABV, the expression possesses powerful flavors and aromas of cooked agave as well as tropical fruits such as roasted pineapple and melon. These are followed by chocolate, caramel, dulce de leche, and spices including cinnamon and cardamom. Finally, notes of gardenia and a minerality reflect the terroir of the highlands.

The recyclable caps on the bottles, made from sugar cane fiber-based biopolymer, also reflect Mijenta’s commitment to sustainability. Not only is sugar cane a renewable resource, but its photosynthetic efficiency helps contribute to the reduction of greenhouse gases.

Priced at $99.99 (750ml), the limited bottling of Mijenta’s Maestra Selection No. 1 will be available to order in the U.S. from September 3, 2024 at shopmijenta.com, reservebar.com and siptequila.com, as well as select local retailers. For more information please visit the link to the website below and find the brand on Instagram and Facebook at @mijentatequila.

About Mijenta Tequila

Mijenta is an award-winning, additive-free, sustainable Tequila from the highlands of Jalisco that celebrates the traditions of Mexican culture. Made with only the best ingredients and a meticulous distilling process, Mijenta comprises the essentials of a truly well-crafted tequila: complex, balanced, and gastronomic. With community and sustainability at the heart of its mission, Mijenta is the first tequila producer to earn B Corp certification based on its holistic approach to environmental responsibility and the development of meaningful and impactful partnerships.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Business Development Team Leader Metro-NY - Next In Natural / Chameleon Coffee

Business Development Team Leader Metro-NY - Next I...

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands Beer...

Brand Director - Firestone Walker Brewing Co

Brand Director - Firestone Walker Brewing Co

State Manager - Georgia - Spiked Ade

State Manager - Georgia - Spiked Ade

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  2. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  3. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  4. New Riff Re-releases Sherry-Finished Malted Rye
  5. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  6. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  7. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Sapporo USA to Lay Off 58 in 1st Phase of Stone Escondido Brewery Wind Down
  2. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  3. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  4. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  5. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  6. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  7. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
View All|Submit News

Promoted PR Posts

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase