WES Brands Appoints Industry Veteran Adam Rosen as New CEO

Dallas, TX (September 10, 2024) – WES Brands, the parent company of fast-growing brands Aspen Vodka, BSB Flavored Whiskey, Flecha Azul Tequila, and Fraser & Thompson Whiskey, announced today that Adam Rosen will assume the role of Chief Executive Officer. Rosen joins WES Brands following his successful tenure as Executive Vice President at Casamigos Spirits Company.

Rosen is an accomplished sales and marketing executive with extensive experience in the spirits industry. He began his career by successfully scaling an on-premise marketing agency before joining Pernod Ricard USA in 2002. In 2007, Rosen transitioned to Diageo North America, leading the super-premium tequila portfolio, and later taking on leadership positions across the Scotch, Gin and Innovation categories. His visionary approach to brand development earned him the prestigious title of Diageo's "Most Inspiring Leader" in 2011. In 2012, Rosen joined Sidney Frank Importing Company as Executive Vice President, where he played a critical role in securing and developing the Casamigos Tequila brand. From 2015 to 2024, he served as the Executive Vice President of Sales & Marketing at Casamigos Spirits Company, significantly contributing to the brand's extraordinary growth.

“I’m very excited to join the team at WES Brands,” says Rosen. “The brands in our portfolio are really special, each with tremendous opportunity. It’s also extremely exhilarating to work with our high-profile investors who are so engaged and committed to building the business for the long term.  In just a short time, we have optimized the front end of the business to help achieve all our goals. I can’t wait to work closely with our talented team, distributors and retail partners to unlock growth for our full portfolio.”

The appointment of Rosen comes at a pivotal time for WES Brands, an independent spirits incubator that has expanded from one to four brands since 2022. WES Brands excels at pairing high-potential brands in growing categories with strategic partners to amplify their reach. The company is also redefining its route-to-market strategy, positioning itself for continued success.

"We are thrilled to welcome Adam as our new CEO at WES Brands," says the company's founding partners. "With his leadership, we are confident that WES Brands will continue to set new standards in the spirits industry and drive the success of our expanding portfolio."

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About WES Brands 

Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Aspen Vodka, BSB Flavored Whiskey, Flecha Azul Tequila, and Fraser & Thompson Whiskey, with new innovations to come. Do you think you have what it takes to join the team?