Brisk Iced Tea Transforms Doja Cat into its Newest Claymation Icon

Brisk Iced Tea Transforms Doja Cat into its Newest Claymation Icon

Fans Can See a Whole New Version of the Star in the Nostalgic Return of Brisk’s Classic Claymation Ads – Plus a Chance to Win a Piece of Her Clay Look

PURCHASE, N.Y, Sept. 10, 2024 – Fans who think they’ve seen it all from Doja Cat - get ready to take another look. The GRAMMY® award-winning global superstar and queen of inspiring and trailblazing transformation, Doja Cat, is bringing her unabashed, fearless energy to an entirely new form: clay. Brisk Iced Tea, known for its bold flavors and even bolder style, is teaming up with the show-stopping artist to revive its signature claymation ads, while encouraging fans to put themselves first.

“I’m known for pushing boundaries and making the impossible a reality, so I was honored to collaborate with Brisk Iced Tea and bring our creative energy to life in a way that fans have never seen me before. As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream,” Doja Cat said.

Just like Doja Cat and Brisk fans, the powerhouse iced tea brand isn’t afraid to stand out. With Doja Cat bringing her otherworldly vibe, an unmatched love for Brisk, and even a few bars from her hit “Demons,” the animated content doesn’t just lean into the nostalgia; it takes it to the next level for a new generation. The brand is proving that nothing can get between Brisk lovers and their thirst-quenching iced tea.

"Brisk has always been about celebrating bold creativity and self-expression, and with Doja Cat bringing that energy to life, we’re giving fans permission to prioritize themselves. We’re so excited to have her leading the charge in our return to claymation, reigniting the nostalgia for longtime fans while engaging a whole new generation,” said Julie Raheja-Perera, General Manager/VP - Pepsi Lipton Partnership North America.

The first female artist to be rendered in clay for Brisk, Doja Cat joins the ranks of legendary artists, actors, and characters immortalized in the classic stop motion animation style popularized by the brand's classic ‘90s and ‘00s ads.

To mark the return of claymation, Brisk is launching an exclusive Snapchat filter that lets fans transform into clay versions of themselves, inspired by Doja Cat’s clay likeness. Fans also have a chance to win the one-of-a-kind clay head Doja Cat was spotted carrying around in London as well as signed figurines of the singer, commemorating the brand's first ever female claymation star, by following @Brisk on Instagram and tagging a friend in the comments with #ThatsColdSweepsEntry.

Fans can learn more about Brisk Iced Tea and its bold range of iced tea and juice flavor offerings, including favorites like Lemon, Blueberry Pomegranate, Strawberry Melon, Fruit Punch, and Lemonade, by following the brand @Brisk on social. 

About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

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