PepsiCo Away From Home Debuts Mixology Offering, DRIPS By PEPS Featuring Flavor-Packed Crafted Beverages

Consumers can get a taste of eight exclusive beverages crafted by mixologists featuring iconic PepsiCo products at dedicated pop-ups kicking off in New York

PURCHASE, N.Y., Sept. 9, 2024 – PepsiCo is leveling up on flavor and giving consumers more ways to enjoy some of its best-selling products with DRIPS by Pepsi™, its new crafted beverage offering.

Tapping into the growing trend of consumers seeking unexpected twists on their favorite beverages, DRIPS by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. Fans can savor iconic PepsiCo products, from Pepsi and MTN DEW® to Rockstar® and Lipton® Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.

The DRIPS by Pepsi truck will be popping up in New York City, a city known for embracing culinary experimentation, for select weekends and events in September. The pop-ups will include a variety of beverage combinations, crafted based on trending and classic flavors, such as:

• PEPSI® FOREVER S’MORES - PEPSI®, coconut and lime finished with smores over whipped cream
• STARRY® BERRY BASIL - STARRY®, strawberry and basil finished with diced strawberries, lime wheel and basil seeds
• STARRY® DRAGONFRUIT BLAST - STARRY® and watermelon garnished with Dragon fruit
• DEW CHILL DILL - MTN DEW®, cucumber and basil garnished with dill pickle spear
• DEW SPICY SPLASH - MTN DEW®, lime, chamoy and Tajin® garnished with a gummy worm
• LIPTON® MANGO HORCHATA - Lipton® Lemon iced tea with mango, coconut horchata over strawberry boba, finished with cold foam
• COTTON CANDY LEMONADE - Tropicana® Lemonade over candy boba, finished with floating cotton candy
• ROCKSTAR® PINEAPPLE UPSIDE DOWN CAKE - Rockstar® Focus with orange, pineapple, and grenadine finished with whipped cream and a colorful orange wheel

 The DRIPS by Pepsi truck will be serving ticketholders at Central Park’s Summer Stage on September 12 before moving to Domino Park at the Williamsburg waterfront from September 14 to September 29, on Saturdays and Sundays only from 1pm-7pm. DRIPS by Pepsi beverages retail starting at $6.99.

Previous stops have also included Penn State University and Kennywood park in Pennsylvania.

 “We’ve seen how consumers, especially Gen Z, crave flavor variety and are unafraid to experiment, often with our products at the center. DRIPS by Pepsi is designed to be built with our customers in direct response to beverage trends and evolving needs of the consumers. Backed with recipe expertise and deep insights, you can always expect PepsiCo to lead the way in flavors and innovation,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.

 “DRIPS by Pepsi is special because it takes the learnings of years of innovation and recipe development to deliver unparalleled new flavors to consumers and customers across the country. By leveraging the breadth of the PepsiCo beverage portfolio across sodas, teas, energy drinks and more, there’s no limit the enticing combinations we can create for fans,” says Chef Kyle Shadix, CRC, MS, RD, PepsiCo's Corporate Executive Research Chef for Global Beverages.

About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit pepsico.com, and follow on X, Instagram, Facebook, and LinkedIn @PepsiCo.