YUZU Partners with Boba Guys to Release Limited-Edition #YuzuYourVote Drink and Empower Asian American Voters in 2024 Election

In an exciting fusion of flavor and civic engagement, YUZU, the new social app designed for the Asian American community, has teamed up with Boba Guys to introduce the limited-edition #YuzuYourVote drink as part of a broader partnership aimed at increasing voter participation among young Asian Americans. With a focus on making voting both accessible and memorable, this collaboration brings together delicious drinks, creative campaigns, and on-the-ground activations ahead of the 2024 U.S. elections.

At the heart of this partnership is the #YuzuYourVote drink, crafted exclusively by Boba Guys to inspire civic participation. Available in a bold and refreshing flavor—Yuzu Strawberry Lemonade Boba —the drink offers a vibrant and unique twist, celebrating the bold taste of yuzu, a citrus fruit symbolizing vitality and good fortune.

• Yuzu Strawberry Lemonade Boba: A refreshing blend of tangy yuzu puree and sweet strawberry puree, perfectly balanced with zesty lemon juice, served over chewy boba pearls for a burst of citrusy sweetness in every sip.

These limited-edition drinks will be available at all 19 Boba Guys locations across the U.S., blending a memorable flavor experience with an important message about voter participation.

In addition to the new drink, Boba Guys will distribute YUZU branded sleeves with each #YuzuYourVote beverage. The sleeves will feature the empowering message, “Yuzu Your Vote! Every Vote Counts,” and include a QR code linking directly to the YUZU Election Resource Hub. Co-created with APIAVote, this portal allows young voters to access vital resources such as voter registration information, guides on how to vote, and key election dates. 

To further amplify the partnership, YUZU and Boba Guys will host pop-up events in major cities with growing Asian American populations. Kicking off on National Voter Registration Day, September 17th, these events aim to boost voter registration while celebrating community and culture. Participants can enjoy the exclusive Yuzu drinks and receive limited-edition merchandise like YUZU stickers, pins, and other collectibles.

• Las Vegas – October 4th at Brew Tea Bar
• Atlanta – October 11th at Sweet Hut Bakery Cafe in Duluth
• Miami – October 19th at Smorgasburg Miami

The #YuzuYourVote initiative aims to encourage young Asian Americans to engage in the democratic process by providing accessible resources and information. Through strategic partnerships with Boba Guys and APIAVote, YUZU is empowering young voters with the tools they need to make informed decisions in the 2024 elections.