ALMA DEL JAGUAR TEQUILA
DRAMATICALLY EXPANDS U.S. DISTRIBUTION WITH NINE NEW MARKETS
One of the Fastest-Growing Additive-Free Tequilas Continues Rapid National Growth
Memphis, Tennessee (September 17, 2024) — Alma del Jaguar (Morningside Brands, Inc.), recognized by Rolling Stone as the “Best Reposado Tequila of 2024,” announces its accelerated nationwide expansion with distribution now in California, Arizona, Colorado, D.C., Maryland, Minnesota, South Carolina, Louisiana, and Delaware.
This rapid growth solidifies Alma del Jaguar as a leader in the additive-free tequila category. "Our expansion into these new markets reflects the strong demand for our sustainably produced, premium tequilas," said McCauley Williams, CEO of Morningside Brands, Inc., the parent company of Alma del Jaguar. "We are proud that our brand resonates with so many consumers and excited to introduce Alma del Jaguar to even more agave spirits enthusiasts across the country."
Alma del Jaguar currently offers a selection of premium additive-free tequilas, including Blanco, Reposado, and the seasonally released high-proof Nocturna. Later this fall, they will also release an Añejo, further expanding their lineup.
Founded in 2023 by spirits entrepreneur McCauley Williams, Alma del Jaguar partners with Master Distiller Sergio Cruz and the fifth-generation Vivanco family at NOM 1414, a renowned distillery in Arandas, Jalisco. Produced using traditional methods, Alma del Jaguar emphasizes sustainability, including using recycled glass bottles, agave fiber labels, and packaging materials sourced from within an 85-mile radius of the distillery.
In addition to its focus on craftsmanship, Alma del Jaguar actively supports environmental conservation through its partnership with the Northern Jaguar Project, a bi-national effort between conservationists from the U.S. and Mexico to preserve and recover the world’s northernmost population of wild jaguars and their unique habitats. Alma del Jaguar donates directly to and raises funds for conservation organizations dedicated to protecting wild jaguars in Mexico and the U.S.
Now available in 23 markets across the U.S., including key states like California, Texas, New York, and Florida, Alma del Jaguar can also be purchased online at AlmaDelJaguar.com, Seelbach’s, and SIP Tequila. Alma del Jaguar product images are here.
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ABOUT NOM 1414
Feliciano Vivanco y Asociados, S.A. de C.V. (NOM 1414) is one of the most respected distilleries in the tequila industry. Under the leadership of Master Distiller Sergio Cruz, NOM 1414 is celebrated for its commitment to integrity and family-driven values, continuing the Vivanco family’s long-standing legacy of excellence in tequila production.
ABOUT NORTHERN JAGUAR PROJECT
The Northern Jaguar Project (NJP) focuses on preserving and recovering the world’s northernmost population of jaguars, their unique natural habitats, and native wildlife under their protection as a ?agship and umbrella species. The NJP manages the Northern Jaguar Reserve in the Sierra Madre Mountains of Sonora, one of Mexico’s largest privately managed wildlife refuges.
ABOUT MORNINGSIDE BRANDS, INC.
Morningside Brands, Inc., founded by McCauley Williams, is a premium spirits company with a portfolio focused on environmentally conscious brands, conservation, and charitable initiatives. Alma del Jaguar Tequila and Waymar Gin House are both part of Morningside’s growing portfolio. Visit our websites at Alma del Jaguar and Waymar Gin House for more information.
Contact:
Melissa Welles, Quoted PR: 415-517-1332
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