Not A Celebrity Tequila Receives Certification From the Additive Free Alliance: The New, Premium Tequila Joins a Growing Movement to Increase Transparency in the Industry

LOS ANGELES, CA (September 19, 2024) - After completing a rigorous testing regimen, Not a Celebrity Tequila has received additive-free certification under the Additive Free Alliance. Not A Celebrity Tequila turned heads when it launched on May 1, 2024, shining the spotlight on the essence of traditional tequila craftsmanship by using “only agave, water and time,” while slyly calling into question the implied quality of celebrity-endorsed spirits. As the celebrity spirits category continues to increase, with it comes growing consumer fatigue. Recognizing this, in only four months, Not A Celebrity Tequila has expanded its distribution network and can be found online and at retailers, bars and restaurants in New York, Massachusetts and Georgia, with additional markets debuting soon.

Developed in Los Altos, Mexico at the Galindo distillery, this premium tequila reflects the dedication to quality and authenticity at the heart of the long lineage of agaveros and tequileros in the Galindo family. Taking pride in the team’s commitment to transparency, Not A Celebrity Tequila ensures that every aspect of the production process upholds the highest standards of quality and honesty. Details of this process are listed on the rear bottle label.

“We are absolutely floored by the way tequila fans have embraced Not A Celebrity Tequila and by our rapidly-growing network of supporters,” says Founder Andrew Bushby, who is also behind the certified-organic ready-to-drink cocktail brand Buena Fé. “It’s a welcome affirmation that many consumers care, first and foremost, about the purity and quality of their agave spirits, rather than the noise outside the bottle. We’re honored to continue championing the additive-free cause within the industry.”

At the heart and soul of Not A Celebrity Tequila is a commitment to transparency, with each sip meticulously crafted without additives, ensuring the authentic taste of cooked agave in its truest form. To achieve the voluntary certification from the Additive Free Alliance, all tequila bottlings undergo a two-pronged vetting process. All product is purchased directly from retailers and is first subject to sensorial evaluation, wherein products with obviously unnatural flavor profiles are eliminated, and then submitted for laboratory testing at a third party, ISO 17025 accredited facility to detect sweeteners, glycerol, vanillin, and other common additives. More information about additive testing and protocols can be found on the Additive Free Alliance website here.

At a competitive $38.99 for a 750 ml glass bottle, Not A Celebrity Tequila is a “gateway” blanco, serving as a pristine entry point for consumers looking to explore the world of tequila beyond mass-produced, celebrity-endorsed options. Not A Celebrity Tequila can be purchased at notacelebritytequila.com and can be found in select retailers across the country. 

For more information, visit notacelebritytequila.com and @notacelebritytequila