[Austin, TX] - Sap’s hydration drink, the trending electrolyte drink created in Austin, Texas has officially hired Gus Briggs as their new Chief Sales Officer. This hire follows on the heels of Sap’s rapid growth throughout the Southwest.
Briggs, a seasoned executive with over two decades of extensive experience in the beverage industry, joins the leadership team to spearhead sales initiatives that include market expansion and retail growth . Briggs specializes in distributor relations, go-to-market strategies, and building standards and processes driven by data.
“We are thrilled to welcome Gus to the team,” says Jordan Wilson, CEO of Sap’s. “We feel his experience and energy to the brand will help take Sap’s to new heights.”
Sap’s looks forward to Brigg’s future contributions, and are confident he will play a key role in their continued success.
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Sap’s was born out of the idea of returning the sports drink back to its effective roots. Our formula is defined by functionality, effectiveness, and providing you a lift whenever needed. Our blend of 20 functional ingredients work together to keep you physically and mentally healthy for when you need it most.
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