Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Penelope Bourbon Introduces Premium 2024 Estate Collection

PRESS RELEASE posted by Penelope Bourbon

Sep. 25, 2024 at 5:08 pm

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope’s craftsmanship, from hand-selected barrels to meticulously crafted blends. The new premium releases spotlight masterful innovations in aged wheat whiskey, exquisite blends of aged straight bourbon whiskey and exceptional hand-selected single barrel bourbon. 

The 2024 Estate Collection reflects Penelope Bourbon Founder and Master Blender Danny Polise’s passion for bourbon making as a journey of discovery and reinvention. To create the collection, Polise and his team evolved the brand beyond Penelope’s well-known 4- to 6-year-aged offerings by selecting 9- to 11-year superior-aged barrels to develop the releases. 

“It was a thrill to explore the warehouses and hunt for the perfect barrels to create the collection,” said Polise. “We pride ourselves on the details in blending, and took a hands-on approach to find specific nuances and variations in order to curate these releases. The result is an outstanding premium collection illustrating the breadth of both fine distillate and blending.” 

The exceptional craftsmanship of the Penelope Estate Collection demonstrates the brand’s commitment to offering a portfolio of high-quality aged products sought out by aficionados, and hand-crafted in limited allocations by Penelope’s signature standards.

“Innovation and quality are at the heart of everything we do, and the 2024 Estate Collection takes those characteristics to an entirely new level,” said Michael Paladini, founder, Penelope Bourbon and vice president of strategy, MGP Ingredients. “These three releases showcase the best of the best in our rickhouses, allowing us to create one-of-a-kind aged whiskeys that take Penelope to new heights. Each product in the Estate Collection is unique – from the blend to the age and the mash bill. There’s something in this collection for everyone.”

Penelope Founders Reserve features 24 barrels of experimental straight wheat whiskey with a mash bill of 95% wheat and 5% barley malt aged 11 years in charred new American oak barrels at the historic Ross & Squibb Distillery in Lawrenceburg, Indiana. Polise and the Penelope team tapped into the distillery’s rich heritage to seek out and batch unique and rare spirits in five lots, and bottled the whiskey at cask strength to give each its own character, offering connoisseurs a unique and varied tasting experience. Each bottle of Founders Reserve is packaged in a dark green box featuring rich gold embossed Penelope Bourbon Estate Collection branding. The interior of the box lists complete details for all five lots. 

Founders Reserve imparts an aroma of rich caramelized sugar and vanilla bean with a touch of cherry, flavors of maple buttercream frosting with hints of white pepper and a bit of oak, and a savory finish with lingering notes of brown sugar and toffee. Each of the five lots features a unique proof point: 

?      Lot B: 118.4 proof (59.2% ABV)

?      Lot C: 116.6 proof (58.3% ABV)

?      Lot D: 109.5 proof (54.75% ABV)

?      Lot E: 107.6 proof (53.8% ABV)

?      Lot F: 108.2 proof (54.1% ABV)

Very limited quantities of Founders Reserve will be available for a minimum suggested retail price of $199.00 at Lux Row Distillers in Bardstown, Kentucky, and through e-commerce partners in select markets beginning in the October/November timeframe. 

Penelope Private Select is an annual release that pushes the boundaries of what blended bourbon can be. This innovative expression showcases the unique characteristics of the finest 9-year-aged straight bourbon barrel stocks hand-selected from two different states. Bottled at 101.2 proof (50.6% ABV), the 2024 release features a mash bill of 74% corn, 20% rye, 1% wheat and 5% malted barley. 

Penelope Private Select opens with rich caramel, vanilla custard and cherry fruit on the nose, with flavors of marshmallow, caramel, sweet cherry and black pepper on the palate. The finish of this distinctive bourbon features notes of vanilla crème brûlée, allspice and light smoke. A limited quantity of 6,000 (6-in) cases ship to retailers nationwide in September/October with a minimum suggested retail price of $79.99.

Penelope Single Barrel reveals the character that lies within the finest aged bourbon stocks. Each 10-year-aged barrel has been hand-selected from various warehouses and floors, revealing profiles too exceptional to blend. With two rye mash bill options – 21% and 36% –Penelope Single Barrel is a celebration of the individuality and complexity that can only be found in a single barrel of well-aged bourbon. 

?      Single Barrel 21% is made from a mash bill of 75% corn, 21% rye and 4% malted barley. Bottled at 98 proof (49% ABV), this premium release opens with aromas of vanilla, caramel, dried fruit and sweet cherry followed by notes of caramel, buttercream frosting, maraschino cherry and light rye spice on the palate with a finish featuring dried cherry and marshmallow with lingering spice. Single Barrel 21% ships to Open states in October at a minimum suggested retail price of $89.99.

?      Single Barrel 36% is made from a mash bill of 60% corn, 36% rye and 4% malted barley. Bottled at 105 proof (52.5% ABV), this distinctive innovation features an aroma of butterscotch, vanilla and light fruit on the nose and flavors of candied caramel, vanilla and chocolate cocoa. The long rye spice finish features notes of lingering butterscotch and roasted nuts. Single Barrel 36% ships to Control states in October at a minimum suggested retail price of $89.99. 

To learn more about where to find Penelope Bourbon Estate Collection releases, please visit PenelopeBourbon.com or the product locator here. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has been one of the country’s fastest-growing whiskey

brands. Named after founder Michael Paladini’s daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

 

Penelope’s core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength (96 points) and Toasted Rye (99 points); Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards. 

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Limited Releases and Estate Collection lines.

Today, Penelope Bourbon is sold in 49 states and seven countries. Proving that with enough love, care and hard work, anything is possible.

For more information about Penelope, please visit penelopebourbon.com and follow on social media @penelopebourbon (Instagram / Facebook).

#  #  #

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Market Manager SETX - Lady Bird Soda

Market Manager SETX - Lady Bird Soda

Head Brewer | Berkeley, CA - Gilman Brewing Company

Head Brewer | Berkeley, CA - Gilman Brewing Compan...

Social Media Coordinator - Good Boy Vodka

Social Media Coordinator - Good Boy Vodka

Brewer - Old Schoolhouse Brewery

Brewer - Old Schoolhouse Brewery

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands Beer...

Brewer - Civil Society Brewing

Brewer - Civil Society Brewing

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  2. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  3. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  4. New Riff Re-releases Sherry-Finished Malted Rye
  5. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  6. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  7. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Sapporo USA to Lay Off 58 in 1st Phase of Stone Escondido Brewery Wind Down
  2. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  3. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  4. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  5. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  6. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  7. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
View All|Submit News

Promoted PR Posts

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

Write-Off Launches Premium Ready-to-Drink Martini Brand

Write-Off Launches Premium Ready-to-Drink Martini Brand

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

Virginia Distillery Co. Launches 50-Calorie, 2.5% ABV KINDA Light Vodka Seltzer

Virginia Distillery Co. Launches 50-Calorie, 2.5% ABV KINDA Light Vodka Seltzer

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase