Morrison Seger Venture Capital Partners Welcomes Oodles of Doodles to Its Portfolio

DALLAS, Oct. 3, 2024 - Morrison Seger Venture Capital Partners is proud to announce Oodles of Doodles into its prestigious portfolio. Oodles of Doodles, an innovative leader in the beverage industry, brings fun and flavor to kids’ beverages by providing low-sugar and natural ingredients in vibrant color-on cans. This strategic partnership aims to accelerate Oodles of Doodles’ growth and prepare the company for a significant capital raise in the future. 

“At Morrison Seger, we believe in the power of innovation and the potential of driven founders,” said Rogers Healy, founder and CEO of Morrison Seger Venture Capital Partners. “Oodles of Doodles has just that while providing a great product that makes you feel like a kid again. The family founders of Oodles of Doodles is one of the most impressive teams I’ve ever seen. With almost $15m in sales in their first official year, all self funded, is truly remarkable. I’m so excited to play a small role in their journey.”

The partnership will leverage Morrison Seger’s extensive experience and resources in the consumer packaged goods (CPG) sector to enhance Oodles of Doodles operational capabilities, marketing strategies and overall business development. 

“Joining the Morrison Seger Venture Capital Partners portfolio is an ‘oodley doodley’ big step for us,” stated Alisha Eason, CEO of Oodles of Doodles. “Their expertise and commitment to fostering growth will be invaluable as we gear up for our next phase of development and prepare to attract new investors.”

The partnership underscores Oodles of Doodles’ dedication to innovation and growth, setting the stage for a robust expansion plan in the coming years. 

For more information about Oodles of Doodles, please visit their website.

About Morrison Seger Venture Capital Partners: Morrison Seger Venture Capital Partners is a firm dedicated to investing in emerging companies that deliver real value to investors. The firm showcases a diverse portfolio ranging from Consumer Packaged Goods (CPG) to Software as a Service (SaaS). Based in Dallas, Texas, Morrison Seger partners with industry leaders who are committed to making a meaningful impact while disrupting their respective industries. Morrison Seger is committed to fostering innovation and collaboration, helping exceptional founders and companies achieve their growth potential. For more information, please visit morrisonseger.com.

About Oodles of Doodles: Oodles of Doodles turns every sup into a masterpiece with its innovative cans you can color. It’s sipping, drinking and coloring all rolled into one can. Perfect for kids and adults alike, its still and sparkling fruit juice drinks that are not just refreshing but also a creative activity. Grab your colored pencils and let the festivities begin! Crafted with all-natural, plant-based ingredients, Oodles of Doodles is low in sugar, free from preservatives, low-calorie, vegan, Halal, Kosher and non-GMO. For more information, please visit oodlesofdoodlesdrinks.com.