Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The Osmolality Lab Certifies Waterboy’s Weekend Recovery Formula

PRESS RELEASE posted by The Osmolality Lab

Oct. 3, 2024 at 3:42 pm

XLinkedInRedditFacebookEmail
Report Press Release
certificationfunctional beveragebeveragehydrationosmolalitywaterboy
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

The Osmolality Lab, LLC, the global authority in osmolality science and hydration efficacy, welcomes Waterboy to the certification family for its Weekend Recovery hydration formula. This certification highlights the formula’s adherence to the highest scientific standards for rapid rehydration through optimal fluid retention. Consumers can purchase Waterboy’s certified Weekend Recovery product via Waterboy.com, Amazon and at Walmart and Target stores nationwide.

The Osmolality Lab's certification process involves rigorous testing and evaluation to ensure that products deliver on their promises of optimal hydration. The company is dedicated to continuous improvement and innovation in osmolality science. By staying at the forefront of research, the lab ensures that its clients benefit from the latest insights and methodologies. This commitment to excellence helps brands optimize their formulations, enhance product performance, and meet the evolving demands of health-conscious consumers. 

Waterboy’s Weekend Recovery formula has been scientifically validated to have the osmolality required to support rapid rehydration, making it a reliable solution for consumers recovering from a night out or seeking to replenish after physical activity. As a brand, Waterboy is committed to providing innovative hydration solutions that address both physical recovery and overall well-being. By focusing on quality ingredients and leveraging scientific research, Waterboy has positioned itself as a leader in the hydration market, catering to health-conscious individuals who value effective, convenient and clean products. ? 

"Our mission at The Osmolality Lab is to enhance consumer health and safety through advanced osmolality science. Waterboy’s Weekend Recovery formula has met our strict criteria for osmolality measurement, and we are thrilled to see it reaching more consumers through its availability at Target," said Nick Gillitt, PhD, CEO of The Osmolality Lab.

Osmolality is a critical measure of how effectively  a product can rehydrate the body and depends on the concentration of solutes, such as electrolytes, in a solution. The Osmolality Lab’s testing ensures that certified products like Waterboy’s Weekend Recovery are consistent with the osmolality levels required for the rapid absorption of fluids from beverages, distinguishing them from competitors in the hydration market. Waterboy has demonstrated a strong commitment to quality by partnering with The Osmolality Lab, resulting in one of the few hydration products on the market to receive such a prestigious certification.

“We are incredibly proud to have our Weekend Recovery formula certified by The Osmolality Lab, reinforcing our commitment to scientifically-backed hydration that our customers can trust. While we love having fun with our marketing, it's the efficacy of our products that truly sets us apart. With our products now available at Target, we're excited to bring this perfect blend of reliability and effectiveness to even more consumers,” said Mike Xhaxho, co-founder of Waterboy.

The certification of Waterboy’s Weekend Recovery formula and its expansion into major retail channels like Target reflect a growing consumer demand for products that combine convenience with proven efficacy. This milestone not only solidifies Waterboy’s position in the market but also sets a new benchmark for what consumers should expect from hydration products.

To learn more about The Osmolality Lab’s certification process, visit theosmolalitylab.com. To learn more about Waterboy and its line of products, visit waterboy.com.  


ABOUT THE OSMOLALITY LAB

The Osmolality Lab is the global authority in the field of osmolality science, offering unparalleled expertise, testing and certification services that are essential for hydration brands across a number of industries. With a reputation built on precision, reliability, and innovation, The Osmolality Lab is the trusted partner for leading and innovative brands seeking to ensure the optimal performance and safety of their products. For more information, please visit theosmolalitylab.com.

ABOUT WATERBOY

Waterboy is a trusted leader in hydration recovery solutions. With a focus on premium ingredients, science-backed formulations and hyper specific functionality. Waterboy makes hydration recovery formulas to tackle specific life events —like nausea after a night out (weekend recovery) or fatigue after a workout (workout hydration). As a brand driven by integrity and innovation, Waterboy is the preferred choice for those who refuse to compromise on their health, even after a fun night out. For more information, please visit waterboy.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

Kamoti Targets Gen Z With Bottled Green Tea Shots

Kamoti Targets Gen Z With Bottled Green Tea Shots

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Account Manager - Spikedade

Account Manager - Spikedade

Brewer - Aloha Beer

Brewer - Aloha Beer

Brewer - Civil Society Brewing

Brewer - Civil Society Brewing

Regional Sales Manager - Illinois and Missouri Beer and Cider - Stevens Point Brewery Co

Regional Sales Manager - Illinois and Missouri Bee...

DSD Sales Positions, Sales Directors - Smilez Energy Drink

DSD Sales Positions, Sales Directors - Smilez Ener...

View All Jobs|Post a Job

More News

CPG Week: Mind & Mood on Display, MAHA vs. MAGA

CPG Week: Mind & Mood on Display, MAHA vs. MAGA

Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show

Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  • On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  • Austin TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
  • Houston TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
  • Denver CO - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
  • Chain Accounts Director (Whole Foods + Specialty Grocers), DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
  • Chain Manager (National and Regional Accounts) - Fat & Happy Beverages - Fat & Happy Beverages
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. CPG Week: Mind & Mood on Display, MAHA vs. MAGA
  2. Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show
  3. Constellation Brands Acquires SpikedAde in $75M Deal
  4. Craft Distillery Closures Outpace Openings, Says ACSA Report
  5. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  6. Taste Radio: How Amara Surged From DTC To National Retail
  7. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  1. M.S. Walker Brands Welcomes Enjoy Vertu Non-Alcoholic Sparkling & Still Wine, Expanding Its Low- and No-Alcohol Portfolio
  2. ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson
  3. Athletic Brewing Company Named an Official Non-Alcoholic Beer of the NHL in Canada
  4. Alto Adige Wines Marks 20 Years of U.S. Promotion with Successful New York Walkaround Tasting
  5. Viña Don Melchor named Official Venue Partner for The 50 Best Vineyards 2026 awards ceremony in Chile
  6. Bacardi Climbs To #32 Among The World's Top Companies For Women
  7. Spider-Man(TM): Brand New Day Swings Back to BERO with the Return of Fan-Favorite Limited-Edition Cans
  1. Kamoti Targets Gen Z With Bottled Green Tea Shots
  2. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  3. Constellation Brands Acquires SpikedAde in $75M Deal
  4. Craft Distillery Closures Outpace Openings, Says ACSA Report
  5. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. 174 Layoffs Expected Next Month Due to Baltimore Guinness Open Gate Brewery Closure
  2. Brewbound Podcast: How a Tech Firm is Trying to Make ABP Season Not Feel like Groundhog Day
  3. SpikedAde Will Be a Case Study In Constellation’s Brand Building & Acquisition Capabilities, CEO Nicholas Fink Says
  4. Press Clips: Top Ten Liquors Promises to Keep Stocking THC Products, Rupee Beer Expands to Tennessee
  5. Sierra Nevada Terminates Coors Distributing Co.; Will Move to Reyes in Denver Area
  6. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  7. Constellation Brands’ Shipments Accelerate to +5% in Q2, Depletions Losses Drop Further to -0.6%
View All|Submit News

Promoted PR Posts

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew

Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase