Leilo Partners with Sprouts Farmers Market to Expand the Mainstreaming of Kava Nationwide

Partnership highlights Leilo’s leadership in the kava category and commitment to setting the standard for high-quality relaxation products

As part of Sprouts’ Innovation Program, Leilo’s RTD kava relaxation mocktails will be introduced in Sprouts’ 400+ stores across 23 states as part of a trial, marking the largest retail opportunity in Leilo’s history and ushering in the mainstreaming of kava-forward products.

Launched in 2020, Leilo’s proprietary approach to formulating kava ensures a consistent, enjoyable, and superior relaxation experience, transforming the traditionally bitter-tasting beverage into a delicious, light, and relaxing better-for-you option. Leilo is recognized for its innovative approach to the kava category, crafting high-grade products that set the industry standard, making it the choice for modern, health-minded individuals, professional athletes - and those simply wanting to unwind while remaining focused.

“We’re thrilled to partner with Sprouts to introduce more people to the power of Leilo, which offers a truly unique experience—relaxation in a can, without the alcohol. This partnership is a significant step in our mission to redefine how people unwind, providing a delicious and effective alternative to traditional beverages,” stated Sol Broady, founder and CEO of Leilo. “We commend Sprouts for being a leader in the functional beverage space and expanding their portfolio of RTD products to include kava, the future of non-alcoholic relaxation.”

Sprouts, a leading destination for consumers seeking innovative health-conscious and lifestyle-friendly products, is widely recognized for its commitment to bringing emerging products to market nationwide.

This initiative reflects Sprouts’ commitment to innovation and expanding customer choices, providing a platform for brands like Leilo that align with their mission of delivering high-quality, better-for-you products. This strategic focus on innovation has made Sprouts a destination for consumers seeking the latest in health-conscious and lifestyle-friendly options.

“Through our ‘New For You’ displays, we’ve created a space that highlights emerging brands and unique offerings,” said Scott Romano, VP of foraging at Sprouts. “Sprouts has recognized the rapid growth of the non-alcoholic and functional beverage space and identified this category as one which consumers are eager to explore”

About Leilo

Leilo is the better-for-you way to relax. Powered by kava root, Leilo’s non-alcoholic and plant-based products are crafted to help people chill—without the usual side effects. Whether embracing an alcohol-free lifestyle or simply looking for a healthier option, Leilo offers a refreshing alternative that promotes mental clarity and relaxation. Popular among modern, health-conscious shoppers and rising as a favorite on social media platforms like Instagram, Leilo is inspiring people to experience the future of relaxation without compromise.

For more information on Leilo, visit Leilo online at Leilo.com and on social media by following @DrinkLeilo.

About Sprouts Farmers Market

True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based, and gluten-free. Headquartered in Phoenix, and one of the largest and fastest-growing specialty retailers of fresh, natural, and organic food in the United States, Sprouts employs approximately 31,000 team members and operates more than 400 stores in 23 states nationwide.

To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.