Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Upcup Koffee: How to Get a New You in The New Year

PRESS RELEASE posted by The Blaine Group, Inc.

Oct. 14, 2024 at 7:46 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

Los Angeles, CA and Phoenix, AZ…. For many people, preparing to enter the new year often means planning how they are going to improve themselves.

Thus their “new year, new you” focused resolutions.

For some people, that means changing up their supplements so they’ll get healthier, have more energy, enhance their memory, lose weight.

Enter UpCup Koffee. It’s a delicious and rich mushroom coffee, a medium Italian espresso roast with NAD+, Lion’s Mane and Shilajit, a functional food.

What do they do?

NAD+:

NAD+ (Nicotinamide Adenine Dinucleotide) is a molecule that plays a central role in various cellular processes, including energy metabolism, DNA repair, and cellular signaling. It’s a vital coenzyme that helps facilitate many biological reactions.

NAD+ is composed of two nucleotides, adenosine and nicotinamide, which are linked through a phosphodiester bond. This molecule is a key player in various cellular processes, including:

  1. Energy metabolism
  2. DNA repair
  3. Cellular signaling
  4. Sirtuin activation

Lion’s Mane:

Talk about a cool mushroom. It’s more than 1,000 years old. It has protein, fiber, and various vitamins and minerals. The medicinal benefits? Lion’s Mane is said to help with cholesterol, blood pressure, support gut health and mood, sleep quality, athletic performance, and helps to heal wounds. Some tests say it may have anti-cancer properties, anti-aging elements and neuroregeneration.

Lion’s Mane contains bioactive compounds that have been studied for their potential cognitive-boosting neuroprotective and anti-inflammatory effects. In other words, potential brain-boosting benefits…without the swelling.

Shilajit:

Shilajit is packed with fulvic acid and over 84 minerals, offering a wide range of health benefits, including enhanced physical strength and endurance, cognitive function and memory, supports the immune system, reduces stress and anxiety, and promotes overall well-being.

Its two core products, a 30-cup bag for $39.99 and a 9-cup “sampler bag” for $11.99, will be available on Amazon.com starting on November 29.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Zone Manager - Greater Hartford CT - Brescome Barton

Zone Manager - Greater Hartford CT - Brescome Bart...

Head of Operations  - Handhead Man

Head of Operations - Handhead Man

Austin TX - Grocery Chain Accounts Manager - DioniLife USA

Austin TX - Grocery Chain Accounts Manager - Dioni...

Austin TX - Trade Marketing Manager - DioniLife USA

Austin TX - Trade Marketing Manager - DioniLife US...

Area Sales Manager - Lake of The Ozarks / Springfield, MO - Good Boy Vodka

Area Sales Manager - Lake of The Ozarks / Springfi...

Natural Food + Grocery Whole Foods Market Key Account Manager - Austin, TX - Green Spoon Sales

Natural Food + Grocery Whole Foods Market Key Acco...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase