Solento Organic Tequila Announces New Director of Sales

San Diego, CA - October 24, 2024 - Solento Organic Tequila, the award-winning USDA certified organic tequila, announces a new National Sales Director, Brian Ponzi.  Brian Ponzi was previously Vice President of Sales at Onda Tequila.

"I got my start in this industry like many others—merchandising cases at 4 a.m. in a local grocery store. Even from those early experiences, a passion for the beverage business was ignited and has only deepened throughout my career. From various roles at Regal Wine distribution to brands like Sagamore Spirit to Onda, where I focused on commercial strategies, distributor partnerships, and sales growth, I’ve been fortunate to work alongside incredibly talented individuals and am proud of the achievements we've made together. Joining Solento feels like a natural next step, as it aligns with my drive to collaborate with like-minded people who share the same vision. I’m eager to bring my experience to Solento and work closely with our distributor partners at RNDC, Regal Wine Imports, and Empire Merchants as we continue to drive the brand forward." said Brian Ponzi.

Solento’s new hire comes nearly 5 years after its initial launch in the US market. Solento is now distributed nationally in California, Florida, New York, Hawaii, New Jersey, Texas, Arizona, Colorado, and Delaware. Solento is available in key chain accounts such as Total Wine & More, Albertsons, Vons, Pavilions, Whole Foods Market, BevMo!, Ralphs and more. Additionally, Solento is distributed internationally in Australia, Canada, and South Africa. 

Offering an effortlessly smooth sipping tequila in a stunningly-designed luxe and minimalist bottle, Solento is ideal for enjoying life at a leisurely pace and for creating space for conversations that elevate and inspire. The additive-free tequila range is crafted in three unique expressions - each made from 100% organic blue weber agave grown, harvested, and distilled in Amatitan, Jalisco, Mexico. Solento’s core range:

• Blanco- Flawlessly clear with a smooth and silky mouthfeel subtle notes of Meyer lemon and Tahitian vanilla.
• Reposado - Aged in American oak barrels for nine months, slightly sweet notes of homemade caramel and cooked agave exude a soft amber warmth.
• Añejo - Aged in American oak barrels for eighteen months, smooth notes of buttery maple, toasted hazelnuts and hints of oak form a bold flavor profile.

About Solento

Made for those who appreciate the ritual of slowing down and being present, Solento is an award-winning, USDA certified organic tequila range made in small batches from a single estate in Jalisco. Founded in 2019 by filmmaker and surfer, Taylor Steele, Solento (or “slow sun” in Spanish) is a sippable mindset that invites space for conversations that elevate and inspire. Three expressions – Blanco, Reposado and An~ejo – are crafted from certified organic agave grown leisurely under the Mexican sun for seven years.