Rampur Distillery Lights Up Diwali on Nasdaq Billboard in Times Square New York City

Rampur Distillery Lights Up Diwali on Nasdaq Billboard in Times Square New York City

Rampur Asava Indian Single Malt Named Best World Whisky 

Rampur Launches New expression: Barrel Blush 

Rampur to Launch the Jugalbandi Series in the U.S. in 2025, Featuring Indian Single Malt Whisky Collections #5 and #6

New York, NY (October 2024) – Radico Khaitan (NSE : RADC) Rampur Distillery will celebrate Diwali 2024 with a striking display on the iconic Nasdaq billboard at Times Square, New York City, during the upcoming Diwali week.

"Happy Diwali from all of us at Rampur Distillery! This festival symbolizes light, unity, and new beginnings. As we celebrate, we're proud to showcase our award-winning Rampur Indian Single Malt Whisky and introduce our Jugalbandi collection series, featuring Jugalbandi #5 and #6 expressions, set to launch in the United States in 2025. Our vibrant Nasdaq billboard in Times Square reflects our rich heritage and commitment to expanding our global presence. Together, let’s embrace the spirit of Diwali and look forward to a prosperous year ahead!" - Mr. Sanjeev Banga, President of International Business at Radico Khaitan.

In 2016, Rampur Distillery made a significant entry into the global whisky market with the launch of its flagship Rampur Select Indian Single Malt Whisky, quickly garnering attention for its rich flavor profile and exceptional craftsmanship.

As Diwali 2024 approaches, the distillery proudly celebrates its award-winning Rampur Asava, honored as the Best World Whisky 2023 by the John Barleycorn Awards. This accolade is a testament to Rampur's commitment to innovation and excellence in whisky-making.

Rampur Distillery has also expanded its luxury portfolio, offering a range of premium expressions crafted with meticulous attention to detail. Each expression showcases unique flavor profiles that reflect the artistry of Indian whisky-making. With the latest addition, Rampur Barrel Blush, the distillery continues to blend traditional techniques with modern influences, appealing to whisky enthusiasts and connoisseurs worldwide.

Mr. Kunal Madan, Vice President of International Business at Radico Khaitan, shares, “Happy Diwali! We are thrilled to celebrate this festive season with everyone. Alongside our award-winning products, we’re excited to share the news that we have recently launched Rampur Barrel Blush, our new expression that embodies the spirit of Diwali through its celebration of new beginnings and rich heritage. Just as Diwali signifies renewal and joy, this whisky invites you to share special moments with loved ones. Its intricate flavors complement the warmth of the season, making it a lovely choice to toast to prosperity and cherished memories. Cheers to family, festivities, and the joy of togetherness!”

Rampur Whisky offerings include:

• Rampur Select, matured in American Bourbon casks, delivers a smooth and rich profile with notes of honey, vanilla, and dried fruits, enhanced by subtle spices and a warm finish.

• Rampur Double Cask, matured in American Bourbon barrels and European sherry casks, delivers a harmonious blend of flavors, with rich notes of dark chocolate, dried fruits, and spices from its maturation in both American bourbon and sherry casks.

• Rampur Asava, matured in American Bourbon barrels and Indian Cabernet Sauvignon casks showcases a complex flavor profile with notes of tropical fruits, delicate spices, and rich oak.

• Rampur Barrel Blush, matured in American Bourbon barrels and Australian Shiraz wine casks, has a rich flavor profile, featuring notes of vanilla, oak, followed by ripe berries and dark fruit from Australian Shiraz wine casks.

• Sangam World Malt, with Sangam meaning confluence in Hindi, embodies the fusion of East and West in this exquisite whisky. This full-bodied expression tantalizes the palate with rich caramel and smooth vanilla, accented by vibrant Indian spices. Each sip reveals a bold and distinctive flavor profile, highlighting the harmonious blend of traditional European malts, New World influences, and Rampur’s own Indian single malt, all celebrating Rampur’s unique heritage.

We are proud to announce the extension of Jugalbandi Series, with U.S. launch of Jugalbandi Series Collection #5 and #6 in early 2025. In Indian classical music, "Jugalbandi" represents a duet of different styles in harmony, a concept that mirrors Rampur Whisky’s blending philosophy. Each expression combines distinct cask finishes to create a unique balance of rich and vibrant flavors.

Rampur Indian Single Malt Whisky presents The Jugalbandi Series Collection:

• Rampur Jugalbandi #1, matured in a velvety blend of tropical fruity notes from American bourbon barrels and an array of dark dried fruits with complex spiciness from Moscatel casks, this expression opens with fruity top notes of lychee, mango, and a hint of banana. The casks impart sweet and spicy malt aromas, adding depth to the overall profile. On the palate, sweet vanilla from the first-fill bourbon is followed by the zesty, floral, and spicy nuances of the Moscatel cask, resulting in a balanced, creamy mouthfeel with a lingering sweet finish.

• Rampur Jugalbandi #2, matured in a duet of tropical fruity notes from American bourbon barrels and the aroma of sweet baked apple from Calvados casks, this expression offers a captivating blend of flavors. The casks impart sweet and spicy malt notes, enhancing the aroma and body, while bold fruity top notes of lychee, mango, and a hint of banana stand out. Dried apple, apricots, and raisins from the Calvados cask finish add depth and complexity, making the whisky fruity.

• Rampur Jugalbandi #3, matured in a luxurious blend of sweetness and spice from American bourbon barrels, with smooth hints of sweet plum cake from port casks, this expression delights the senses. Intense tropical fruity top notes evolve into mango, while lychee elegantly mingles with rich sweet and spicy port notes. Refreshing vanilla from the first-fill bourbon follows the cheerful sweetness of prunes and the spiciness of the port cask extract, unveiling flavors layer by layer.

• Rampur Jugalbandi #4, matured in a blend of fruity and floral notes from American bourbon barrels and the spicy malt richness of Indian Pale Ale casks, this expression offers a vibrant tropical profile with ripe juicy apple and hints of mango. The Indian Pale Ale cask adds a sweet malty undertone, with touches of hops, pears, and floral accents. The smooth vanilla from the first-fill bourbon cask opens the palate, leading into the deep complexities of malt, green apple, and hops spiciness.

• Rampur Jugalbandi #5, matured in American Bourbon Barrels and finished in Tokaji casks, this single malt captures North India's essence with rich fruity aromas of apricot, peach, mango, lychee, and pear. Sweet notes of caramel, roasted almonds, and gingerbread complement a creamy palate of honey, caramel, vanilla, and chocolate, balanced by a subtle oaky bitterness for added depth.

• Rampur Jugalbandi #6, matured in American Bourbon Barrels and finished in Madeira casks, this whisky offers a rich flavor journey. The Madeira casks impart floral and citrus notes, along with layers of caramelized pineapple and apricot. It opens with tropical aromas of lychee, peach, apricot, and mango, followed by caramelized pineapple, roasted pecans, and hints of cinnamon. The palate reveals sweet vanilla, evolving into a harmonious blend of fruity, floral, and spicy flavors, with velvety layers of dates, plum, and dark chocolate for a complex finish.

Note to editors: 

Radico Khaitan Limited, founded in 1943, Radico Khaitan is a leading Indian Made Foreign Liquor (IMFL) company and the parent of Rampur Distillery, one of India’s oldest and largest beverage alcohol producers. The company has built strong brand equity in international markets, exporting to over 100 countries and more than 25 travel retail locations. Rampur Distillery is celebrated for its craftsmanship, producing world-class Indian single malts that are gaining global recognition for quality and innovation.

The luxury portfolio includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, Rampur Trigun Indian Single Malt Whisky, Sangam World Malt Whisky, Barrel Blush, and Jaisalmer Indian Craft Gins.

Three of Radico Khaitan’s distilleries are based in Uttar Pradesh in the foothills of the Himalayas, where all of their Malt is distilled, matured and bottled.

Contacts: 

Radico Khaitan, Rampur Distillery, India

Press: Michelle Lam, Bklynite Media Public relations, USA

SG Worldwide Imports/Exports, USA