La Pulga Spirits Partners with Fort Worth's Dickies Arena

La Pulga Tequila Becomes ‘Official Tequila’ of Fort Worth’s Dickies Arena

FORT WORTH (November 4, 2024) –La Pulga Tequila, founded by three Fort Worth entrepreneurs, is now the “official tequila” of the city's Dickies Arena, under a new partnership with the popular venue.

Dickie’s Arena hosts more than 260 events annually, with a maximum 14,000-seat capacity. La Pulga Blanco, La Pulga Reposado and La Pulga Añejo tequilas will be available at all concession bars, premium suites, and clubs. La Pulga Mezcal and La Pulga Sotol will also be available in select venue locations.

“At La Pulga, we’re proud to call Fort Worth home, and there’s truly no better place to showcase our spirits than at Dickies Arena, our city’s premiere sports and entertainment venue,” says Sarah Castillo, one of the founders of Fort Worth-based La Pulga Spirits.

The official tequila partnership includes draft cocktails and will feature thematic drinks tailored to specific events throughout the year.

“Dickies Arena has been bringing incredible and diverse entertainment to the citizens of Fort Worth since opening in 2019, and it’s very fitting at our five-year anniversary to add another Fort Worth organization to our list of partners,” says Matt Homan, General Manager of Dickies Arena.

“Working with the team at Dickies Arena has been an excellent experience, and we appreciate that they recognize the value of partnering with local brands and companies. We’re honored that Dickies selected La Pulga as their ‘official tequila,’” says La Pulga Spirits CEO Alan Thompson.

La Pulga Tequilas (Blanco, Reposado, and Añejo), La Pulga Mezcal, and La Pulga Sotol are available through Republic National Distributing Company (RNDC) at bars and restaurants throughout Texas, and at fine spirits retailers. It’s also available for purchase online via the La Pulga website. Each La Pulga varietal is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake medallion.

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About La Pulga Tequila

La Pulga Tequila is an artisanal, 100% Blue Weber Agave tequila with zero additives that takes its name from “La Pulga” outdoor market on University Drive that serves as a gateway to the Northside of Fort Worth, one of the oldest open-air flea markets in the U.S. The brand was founded by Andrew De La Torre, a club owner and the operator of the Pulga market; Sarah Castillo, a well-known and respected Fort Worth restauranteur (Taco Heads, Tinies Mexican Cuisine, Sidesaddle Saloon); and Stephen Slaughter, a local entrepreneur. For more information about La Pulga, please visit lapulga.com or follow on Instagram @lapulgaspirits.

About Dickies Arena

Dickies Arena is a 14,000 seat, spectacular multipurpose venue that was built in 2019 and is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. (TDMC). The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena is located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The state-of-the-art arena hosts concerts, sporting events and family entertainment, and is home to Fort Worth Stock Show & Rodeo. Dickies Arena has been nominated for Arena of the Year by both the Academy of Country Music and Pollstar Magazine in 2022 and 2023. In 2023 and 2024, the Arena is VenueNow Magazine’s #1 Top Stops Worldwide and Billboard Magazine’s #1 Venue in the World for 2023 and 2024 MidYear charts and Pollstar Magazine’s #6 Arena in the World for Tickets sold in the 2024 MidYear charts. For more information, visit DickiesArena.com.

(Photo: left to right, Andrew De La Torre (La Pulga), Matt Homan (Dickies Arena), Sarah Castillo (La Pulga), and Stephen Slaughter (La Pulga))