Pickle Juice Makes Successful Debut at SIAL Paris — And Secures Award For Innovative Formula

The Texas-bred beverage brand continues to gain momentum in Europe with its award-winning formula proven to stop muscle cramps

MESQUITE, TX. – Pickle Juice® – a trusted choice among professional athletes worldwide – is coming off a successful debut at SIAL Paris, where it was named a SIAL Innovation award winner for its cutting-edge formula proven to maximize hydration and stop muscle cramps within seconds of consumption. During the conference, SIAL attendees had the opportunity to taste the award-winning Extra Strength Pickle Juice® Shot and learn more about its benefits from Executive Vice President Filip Keuppens.

“We’re thrilled to see Pickle Juice® recognized on the global stage for its innovative formula," explained Keuppens. "This award reinforces what athletes have known for years – Pickle Juice® is a game-changer when it comes to hydration and cramp prevention. Our presence at SIAL Paris has allowed us to introduce this breakthrough product to even more global retailers and industry members, marking an integral step in our international growth.”

Pickle Juice® continues to make headlines as the go-to drink for athletes across the globe. Earlier this year, Team England reached for the cramp-busting beverage as it defeated Serbia during UEFA Euro 2024. Pickle Juice® is particularly popular in the tennis world, with Wimbledon champion Carlos Alcaraz, Denmark’s Holger Rune and France’s Corentin Moutet famously relying on the drink to power them through a game. The Telegraph even declared it “The US Open Cramp-Beater of Choice” in 2023. Packed with up to 15 times the electrolytes of traditional sports drinks and delivering fast-acting results, Pickle Juice® continues to dominate both in sporting arenas and in homes of consumers around the world.

Pickle Juice® – not to be confused with pickle brine – is made from a proprietary blend of grain of vinegar formulated to prevent dehydration and stop muscle cramps in their tracks. It does this by working to block nerve signals responsible for muscle cramping. In fact, it was the first product to address the neurological factors leading to cramps and is currently the only product on the market scientifically proven to do so. Available in various sizes and flavors, from the 1-gallon extra strength pickle juice to the 2.5-ounce pickle juice shot, Pickle Juice® is a game-changer for those seeking relief from muscle cramps.

Pickle Juice® successfully launched in Europe in 2023 and is currently available for purchase at picklepower.eu. To discover more about Pickle Juice® and why it’s fueling Europe’s elite athletes, visit picklepower.com and follow the brand on Instagram, Twitter/X, and Facebook.

About Pickle Juice

Pickle Juice is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration and aid in recovery. Pickle Juice uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle, and a blend of vitamins and minerals for immediate muscle recovery. Whether you are missing something from your diet, exhausted from exercise, or dealing with poor circulation, Pickle Juice can provide a source of relief.