• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Cactus-Based Beverage Innovator Caliwater Announces Official Partnership with American Forests

info_outline PRESS RELEASE posted by The Influence

Nov. 12, 2024 at 11:56 am

X LinkedIn Reddit Facebook Email
Report Press Release
CaliwaterCactus wateralbertsonsGNC storesErewhonVanessa Hudgensbeveragenon alcoholicOliver Trevena
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

For Immediate Release (November 12, 2024 - Los Angeles, CA )— Caliwater, a leading innovator in plant-based hydration beverages, is proud to announce an official partnership with American Forests. Caliwater and American Forests are partnering to raise awareness about the vital role forests play in combating climate change and promoting social equity. By aligning Caliwater’s commitment to healthy living and sustainability  with American Forests’ nearly 150-year legacy of leadership in forest restoration and conservation, this partnership seeks to inspire action and support for reforestation efforts across cities and landscapes. 

Together, they will share powerful stories of innovative forest management and equity-driven initiatives, reaching new audiences and driving support for restoring forest health, enhancing biodiversity, and advancing Tree Equity in communities nationwide.

The health of the planet is deeply connected to the health of all people, which is why Caliwater proudly supports American Forests in their efforts to restore and protect critical ecosystems. This partnership kicks off Caliwater’s “Season of Good” campaign to reinforce its commitment to healthy living and giving back. Deforestation contributes significantly to climate change, and American Forests has been at the forefront of reforestation efforts for nearly 150 years, planting over 75 million trees in vulnerable areas. By aligning with their mission, Caliwater is helping to ensure that their environmental footprint leaves a lasting legacy of sustainability. Together, Caliwater and American Forests are planting trees that help fight climate change, support biodiversity, and secure natural resources for future generations. 

“At Caliwater, we believe in the power of nature’s hydration to fuel healthier lives while supporting the well-being of our communities and environment. That's why we're committed to driving positive impact through our partnerships with organizations like Olive Crest and, now, our newest partner, American Forests, which especially has deep rooted meaning to me as my father fought forest fires and had such a deep appreciation for nature.” - Founder, Vanessa Hudgens

Caliwater has grown tremendously since coming to market in January, 2022. Caliwater is the ultimate hydration solution; it is packed with five naturally occurring electrolytes, antioxidants, tastes great and is sustainable- from the cactus as source to the packaging. Caliwater aims to promote healthy, eco-friendly lifestyles for the entire family. This quickly growing line of plant-based cactus water drinks offers five flavors in their signature eco-friendly cans and 2 kids pouch flavors.

Caliwater is defined by a drive to create innovative, functional, plant-based hydration beverages that bring us closer to the planet and each other. 

ABOUT CALIWATER

Caliwater is an all-natural functional cactus water beverage founded by actress Vanessa Hudgens and health mogul, Oliver Trevena.  Sourced from the prickly pear cactus in the Sonoran Desert, Caliwater is rich in antioxidants, five naturally occurring electrolytes, vitamins and minerals.  Caliwater transcends the boundaries of mere hydration and provides numerous benefits for health and well-being including immunity support, digestion, and skin health. With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Follow on social media @caliwater. 

ABOUT AMERICAN FORESTS

Since 1875, American Forests has been a pathfinder for creating healthy forests from coast to coast. We envision a world in which the environmental, societal, and economic benefits of forests are fully realized and equitably available to all people. We advance two core programs: (1) building Tree Equity in America’s cities to address systemic and historical inequities placing disadvantaged urban communities exposed to extreme heat, and (2) creating Resilient Forests by reforesting America’s public, Indigenous, and privately owned forestlands and advocating for forest climate solutions across North America. Visit them online for more information and follow @americanforests on social media.

Follow @Caliwater and @Caliwaterkids on instagram and visit them online at their E-Comm website. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Reviews: Recess, Dad Grass Take on Dry January

Reviews: Recess, Dad Grass Take on Dry January

Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’

Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’

Lemon Perfect Nets Fresh $9.7M

Lemon Perfect Nets Fresh $9.7M

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Area Sales Manager - San Francisco, California - Good Boy Vodka

Area Sales Manager - San Francisco, California ...

Director Of Hospitality - Three Taverns Brewery

Director Of Hospitality - Three Taverns Brewery

Senior Finance Manager - Tree House Brewing

Senior Finance Manager - Tree House Brewing

Director of Taprooms and Hospitality - Hi-Wire Brewing

Director of Taprooms and Hospitality - Hi-Wire ...

Production Brewer - Great Southern Beverages

Production Brewer - Great Southern Beverages

Area Sales Manager - Orange County, CA - Good Boy Vodka

Area Sales Manager - Orange County, CA - Good B...

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Operations & Fulfillment Coordinator - Resident Culture Brewing - Resident Culture Brewing
  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’
  2. Lemon Perfect Nets Fresh $9.7M
  3. The Top 10 Most Read BevNET Stories of 2025
  4. The Top Legal Sagas in Bev-Alc of 2025
  5. Non-Alc Beverage Sales Remain ‘Healthy’ In December
  6. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  7. How ANA Brands Are Winning Investors and Retailers
  1. Ginuary 2026 Gin Releases from James Bay Distillers: GIN 46 and Pineapple Gin
  2. Meat Church BBQ Ignites Strategic Partnership with Whiskey Startup Pursuit Spirits
  3. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  4. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  5. Elixir Kombucha Launches Chain-Wide at Earth Fare
  6. Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months
  7. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  1. The Top Legal Sagas in Bev-Alc of 2025
  2. The Top Ten Most Read Spirits Stories of 2025
  3. Stateside Aims to Spark Spiked Sports Drink Trend
  4. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  5. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  6. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  7. BevNET Announces 2025 Spirits Award Winners
  1. BevNET Live: Adult Non-Alc Brands’ Growth Strategies
  2. Brewbound Live: Making Your Experiential Marketing Pop
  3. Brewbound’s 10 Most Read Stories of 2025
  4. BevNET Live: Agrowgate on Buying Smarter in 2026
  5. Brewbound Podcast: Anderson Valley Brewing’s Jason McConnell on Taking the Reins of a Beloved Brand
  6. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  7. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
View All|Submit News

Promoted PR Posts

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

From Imposter Syndrome to 5000 U.S. Stores: Koko & Karma Founder Returns to BevNET with a Breakout Year

From Imposter Syndrome to 5000 U.S. Stores: Koko & Karma Founder Returns to BevNET with a Breakout Year

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

Sensient Introduces The Pipeline for Beverage Creators

Sensient Introduces The Pipeline for Beverage Creators

James Bay Distillers launches new nationwide spirits distribution

James Bay Distillers launches new nationwide spirits distribution

Whale Pod Shipper Launches New "Tray Pods" — A Smarter, Safer, and Sustainable Way to Ship Canned Beverages

Whale Pod Shipper Launches New "Tray Pods" — A Smarter, Safer, and Sustainable Way to Ship Canned Beverages

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙