Blue Ridge Spirits & Wine Marketing Announces Partnerships with Meili Vodka and Desert Door Sotol

Blue Ridge Spirits & Wine Marketing is excited to announce a partnership with Meili Vodka and Desert Door.  These are two innovative and leading growth brands in their respective categories.   “We are thrilled to partner with Meili and Desert Door”, said Carlos Carreras, CEO of Blue Ridge.  “These are two high-energy and innovative brands in each of their respective categories.  We are looking forward to taking these two amazing brands have to new levels of success.”

Meili is more than vodka; it's a revolution in spirits. Founded by two friends, Jason Momoa and Blaine Halvorson, Meili establishes a new standard, defying categorization. Using "living water" from a 300-million-year-old aquifer, fresh grains from Montana - and distilled only once - Meili delivers a smooth and refreshing taste, elevating whatever it touches. Certified gluten-free and additive-free, with accolades from top industry awards, including Triple Gold at the Global Vodka Masters competition and a perfect 100-point score at Proof Awards, Meili's unmatched quality speaks for itself. Sustainability is at Meili's core. Each bottle is made from 100% post-consumer recycled glass, ensuring no two are alike - all at an affordable price point. Vodka was treated as an ingredient, not a spirit. Meili changed that and left traditional vodka behind.

“We're stoked to partner with Blue Ridge & Wine Marketing because of our shared philosophy on quality, integrity - and commitment to bringing the world a better spirit. Meili was built around redefining what vodka could be - transforming its entire perception. To us, vodka was considered an ingredient, not a spirit - and with the help of Blue Ridge, we want to revitalize the market and share Meili with the masses.” Founders, Jason Momoa & Blaine Halvorson.

In addition to Meili, Blue Ridge is proud to partner with veteran founded Desert Door Sotol - the first commercial distiller of sotol in the United States since prohibition.  Desert Door is Tequila’s smoother, more flavorful and sustainable cousin that is handmade here in the United States without added sugars, artificial flavors or colors.  Sotol is a new category for Blue Ridge and an emerging category across the US.  Blue Ridge is excited to grow Desert Door and the sotol category awareness for this American-made cousin to Tequila. Desert Door is based out of Driftwood, Texas and welcomes over 60k visitors per year at their distillery.  From Brent Looby, CEO of Desert Door: “Blue Ridge Spirits & Wine Marketing has a team of ‘best in class’ passionate professionals with proven track record of building and growing brands. Desert Door is beyond excited to partner with Blue Ridge Spirits and Wine.” 

Blue Ridge Spirits & Wine is also expanding its sales and marketing presence across the country by adding several key positions throughout the US.  These positions will continue to support the current Blue Ridge portfolio along with the new brand partners.  Added Carreras, “Blue Ridge is committed to continued expansion of resources to meet the demanding environment of the wine & spirits industry and our partners’ needs.  Our addition of Lou Conrad, former Remy Cointreau Chief Commercial Officer North America and the addition of 6 new positions by year’s end in our sales & marketing team shows that we are willing to invest and continue to build our team throughout the country”

__

Blue Ridge Spirits & Wine Marketing is a sales and marketing company, representing a diverse group of premium wines and spirits from around the world. Our portfolio is comprised of brands both created and developed by Blue Ridge, as well as partner brands selected for their growth potential. The Blue Ridge team brings to the table a strong sales force with established distributor and retailer relationships nationwide.

Founded in 2015 and headquartered in Atlanta, GA; CEO, Carlos J. Carreras spearheaded the company representing just 3 spirit brands. Today, Blue Ridge Spirits & Wine Marketing represents a diverse portfolio of wine and spirits brands national sales team and marketing department.

The team has decades of experience in the industry and is committed to fostering and promoting quality brand building nationwide. We value our partnerships and personal relationships with suppliers, retailers and distributors, and see these key to achieving success. Our vision: Growing brands, building legacies.