'WV Gold' Bourbon Goes Viral After Pat McAfee Show in Morgantown

1863 WV Gold Bourbon went viral this weekend after a glowing feature on The Pat McAfee Show, sparking excitement and record-breaking sales. The live broadcast took place in Morgantown on Friday, December 13th as part of a celebration introducing WVU’s new head football coach. The bourbon, crafted through a unique partnership between Country Roads Trust and Swilled Dog, a West Virginia distillery, is the first release in the second collection of the 1863 series. 

Building on the success of the first collection, which raised over $140,000 for Name, Image and Likeness opportunities for WVU student-athletes, WV Gold marks the start of an exciting new chapter in this innovative partnership. With only 3600 bottles produced, this limited-edition bourbon has quickly become a must-have for West Virginia fans and bourbon enthusiasts alike.

Pat McAfee’s show, celebrated for its energetic sports commentary, provided the perfect platform to showcase WV Gold bourbon. During the broadcast, McAfee raved about the bourbon, saying “it is West Virginia Gold” and urging fans to “buy some booze, support some sports.” Fans at the event and viewers across the country immediately embraced the product, with countless fans sharing posts about the bourbon, and skyrocketing visibility for the brand.

A Toast to West Virginia

“ Each bottle is a nod to the Mountain State's heritage, with a spirit that's as resilient as its people,” said Brooke Glover, co-founder of Swilled Dog. “To have it featured on The Pat McAfee Show, right here in Morgantown, is a testament to the pride we all share in West Virginia. ”“WV Gold is more than just a bourbon; it’s a way to unite fans and make a real impact for our student-athletes,” said Stephen Ford, General Manager of Country Roads Trust. “This partnership showcases the passion and innovation that make West Virginia so special.”

Limited Edition and Available Now

1863 WV Gold is part of Country Road Trust’s 1863 Collection. This 100-proof straight bourbon whiskey combines flavors of toffee and butterscotch, layered with dark chocolate and nuts.   

With its feature on The Pat McAfee Show and the subsequent social media frenzy, demand for WV Gold immediately soared. Bourbon lovers are encouraged to grab their bottles while supplies last and enjoy a taste of West Virginia heritage. Once this release sells out, it will not be restocked, making it a true collector’s item. 

1863 WV Gold can be purchased online at Swilled Dog's website and at ABC stores throughout West Virginia. 

ABOUT COUNTRY ROADS TRUST

Country Roads Trust helps student-athletes by establishing NIL donation memberships and securing sponsorship deals, assuring WVU athletics attracts the very best talent. The Trust is aligned closely with the mission of WVU. 

ABOUT SWILLED DOG

Swilled Dog is a West Virginia-based craft distillery known for its exceptional small-batch spirits. Committed to sourcing local ingredients and supporting communities within its footprint,Swilled Dog spirits have received national and international acclaim for their quality and craftsmanship. Distributed within West Virginia, our spirits can also be purchased online at Swilled Dog's website and shipped to 45 states across the U.S.