Sober(ish) and Cann Collaborate for a Fun Sampler Box to Celebrate Dry January

December 30, 2024 – Just in time for Dry January, Sober(ish) and Cann, two trailblazers in the sober-curious movement, have teamed up to launch the ultimate “Sober(ish) Cann-uary” sampler box. Designed for consumers looking to embrace their own Sober-ish journey while still having fun, this limited-edition box combines the best of both brands to elevate the Dry January experience.

The sampler box features a curated selection of Cann’s best-selling THC-infused (microdosed, with 2-5mg of THC per can) social tonics, alongside exclusive Sober(ish) products and recipes to inspire creativity in crafting non-alcoholic, “giggle grass”-infused cocktails. Perfect for sipping solo or sharing with friends, this collaboration makes it easy to explore delicious, buzz-worthy options.

“From the start Sober(ish) set out to create a space where being responsible can still be fun, and partnering with Cann felt like a natural fit,” said Kim Gamez, Founder of Sober(ish). “Together, we’re showing that Dry January doesn’t have to mean sacrificing flavor or fun.”

The “Sober(ish) Cann-uary” sampler box will be available for purchase starting January 1, 2025, exclusively on the Sober(ish) website. 

About Sober(ish):Sober(ish) is a marketplace and community for the sober-curious, offering non-alcoholic alternatives, THC-infused products, and creative recipes that redefine how people enjoy beverages. Learn more at soberish.com.

About Cann:Cann is the #1 selling THC-infused beverage in America. Made with all-natural ingredients, there are no artificial sweeteners or flavors, sugar substitutes, or cannabis taste. Cann products with THC derived from federally legal hemp are available to consumers online DTC in 39 states and in retailers in over 10 states, including MN, TX, FL, TN, IL, CA, NY and CT. Cann products are also available at dispensaries in CA, NY, MA, and IL.

For more information, check out @drinkcann on Instagram.

For media inquiries, contact:

Kim Gamez

517)-812-1037