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BevNETPress Releases

Award-Winning Desolas Mezcal Expands Availability With Spec’s Retail Stores Across Texas

info_outline PRESS RELEASE posted by Desolas Mezcal

Jan. 2, 2025 at 3:28 pm

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Desolas Mezcal, the female-founded, premium mezcal brand known for its smooth, low-smoke profile, is excited to announce a major expansion in Texas with the addition of Spec’s retail stores throughout Texas, the state’s largest spirits retailer with over 200 liquor store locations. This expansion follows the brand’s successful launch in Texas last year and solidifies Desolas as a growing force in the premium spirits market.

"Texas has been a fantastic market for us, and we’re thrilled to see such a strong response to Desolas,” said GG Mirvis, Founder and CEO of Desolas Mezcal. “Expanding to more Spec’s locations is a significant milestone, we’re excited to bring our high-quality mezcal to even more consumers across the state. We’re excited to continue our relationship with Spec’s and Southern Glazer’s Wine & Spirits to share Desolas with more of the Texas community.”

Crafted from 100% Salmiana Agave grown in San Luis Potosí, Mexico, Desolas is made using traditional methods, including cooking the agave in above-ground ovens known as hornos. The result is a refined, low-smoke mezcal with delicate, botanical aromas and flavors of citrus, vanilla, and a touch of black pepper. The unique terrain of San Luis Potosí—characterized by arid, chalky soils—leaves a distinctive flavor that sets Desolas apart from other mezcals. 

The brand was honored with Best of Class in the Mezcal category at the 2024 New York World Spirits Competition, crowning it as the year’s world's best mezcal. This prestigious recognition follows a string of successes, including Double Gold at the 2024 New York Spirits Competition, Double Gold at the 2024 San Francisco World Spirits Competition, and a Platinum Medal at the 2024 L.A. Spirits Awards. In addition, Desolas was named Mezcal of the Year at the 2023 Bartender Spirits Awards.

Since its launch in 2020, Desolas Mezcal has rapidly gained a dedicated following. Desolas is available in New York, Florida, Georgia, Texas, California, and Colorado, along with nationwide shipping through its website. 

About Desolas Mezcal

Desolas Mezcal is an artisanally crafted spirit that is thoughtfully produced from 100% Salmiana Agave found in the state of San Luis Potosi, Mexico. The Salmiana agave, also known as the “green giant,” is cooked in above-ground ovens resulting in a mezcal with a fresh botanical aroma and gentle smoke. Its grassy, earthy and agave-forward character is a product of the arid and chalking soil of San Luis Potosi. The female-founded, 2024 NYSWC Best of Class Winner, premium mezcal brand can be found in 6 states – New York, Florida, Georgia, Texas, Colorado, and California and can be shipped nationwide through the website.

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