SABÉ Beverages Achieves Remarkable Growth, Expands Distribution in 2024

[Oakland, CA] – SABÉ Beverages, an innovative producer of ready-to-drink (RTD) canned cocktails, made significant strides in 2024.  The SABÉ brand is growing fast, +75.7% in tracked channels over the past 26 weeks with further acceleration over the last 13 weeks (Nielsen Data – Total US xAOC + Liquor Open State + Conv. Period ending 11/09/2024).  

While RTD cocktails have seen significant growth in recent years, there has been a marked shift to High ABV cocktails, particularly in large-format, single-serve sizes.  SABÉ addressed this with the introduction of its 500ML size.  Ranging from 13-14% ABV, the 500ML SABÉ portfolio consists of Margarita (14% ABV), Moscow Mule (13.1% ABV) and Mojito (13.3% ABV), all of which medaled at the San Francisco Spirits Competition and New York Spirits Competition.  “After carefully listening to feedback from our consumers, we introduced the 500ml size of our already popular SABÉ cocktails. We believe that this aligns with our mission to enhance the cocktail experience and provide exceptional quality and value to our customers," said Founder, Jim Andrews. 

SABÉ expanded its RTD portfolio into Washington, Oregon, Arizona, Nevada and Colorado with Southern Glazer’s Wine & Spirits, expanding upon its existing relationship with Southern Glazer’s in California, Texas, Oklahoma and Florida.  The award-winning SABÉ portfolio is available to full-liquor & beer-and-wine licensees, providing broader distribution opportunities relative to many other RTD brands.  

SABÉ already works with many major grocery store and convenience store retailers. The success can be attributed to the brand's consumer driven approach to the ready-to-drink (RTD) canned cocktail segment, which aligns the fastest growing trends in the RTD segment in recent years. SABÉ and its award-winning RTD portfolio continue to lead the charge in innovation and consumer preference.  In 2025, new markets and new flavors are planned.