DAOU Vineyards Announces Three-Year Partnership with the Dallas Open, Beginning with the 2025 Tournament

DAOU Vineyards, one of the world’s leading wine estates based in the Adelaida District of Paso Robles, is proud to announce its three-year partnership with the Dallas Open, beginning with the 2025 tennis tournament. This partnership marks DAOU’s continued expansion into the luxury and experiential sports space, bringing its signature wines and elevated lifestyle to fans nationwide. The 2025 Dallas Open, held February 1-9, 2025, at Ford Center at The Star in Frisco, underscores an exciting new chapter as the event becomes a 500-level ATP tournament, attracting top tennis talent from around the globe.

“We are delighted to partner with the Dallas Open and celebrate the extraordinary talent, passion, and spirit of the tennis community,” says Neb Lukic, President of DAOU Vineyards. “At DAOU, we believe world-class winemaking and tennis share a common pursuit of excellence, attention to detail, and achievement. We look forward to sharing our commitment to quality and innovation with tennis fans, creating memorable moments that reflect the prestige and elegance of this remarkable sport.”

As part of the 2025 tournament, DAOU will unveil a bespoke DAOU Lounge in the Hospitality Village Open daily from 10:00 AM to 11:00 PM, the sophisticated space, decorated in DAOU’s signature look and palette, will offer guests a stylish and immersive setting to enjoy DAOU’s highly acclaimed wines. The lounge will be a hub for tennis fans seeking an elevated experience that pairs the excitement of world-class matches with the finest in wine craftsmanship. Additionally, attendees can enjoy DAOU’s celebrated wine portfolio at all arena bars, making the tournament’s hospitality offerings as exceptional as the on-court performances. With a commitment to best-in-class hospitality and a track record of creating unforgettable experiences, including an NBA partnership and pop-up tasting lounges across the country, DAOU is dedicated to delivering the legendary estate hospitality of DAOU Mountain to consumers, wherever they may be. 

“We are thrilled to welcome DAOU Vineyards to this year’s tournament and to kick off what’s sure to be an exciting partnership,” said Jason Mackey, Vice President of Business Development at GF Sports & Entertainment. “As a winery known for its dedication to quality and innovation, the DAOU brand offers an ideal match for tennis fans in Dallas. We look forward to working together to offer guests not just world-class tennis, but a selection of outstanding wines and memorable moments throughout the tournament.”

The Dallas Open, one of only two ATP Tour 500 events in the United States, showcases the world’s top players. The 2025 tournament will feature No. 4 Taylor Fritz, No. 18 Frances Tiafoe, 2024 Dallas Open Champion Tommy Paul, and World No. 8 Casper Ruud, promising an unforgettable experience for tennis fans. Adding to the excitement, tennis legends Kim Clijsters and Martina Hingis will take the court in the Women’s Tennis Classic.

For more information about DAOU Vineyards, including sampling opportunities and interview requests, please contact Katherine Dolecki Payton or Angie Perry at Gregory + Vine.

About DAOU Vineyards

DAOU Vineyards is committed to producing collectible, world-class wines to rival the most respected appellations in the world. Situated on a 212-acre hilltop estate in the Adelaida District of Paso Robles, DAOU was founded by brothers Georges and Daniel Daou in 2007 to develop the potential of Cabernet Sauvignon and other Bordeaux varieties in the region. The estate at DAOU Mountain combines remarkable geology, favorable microclimate, and high elevation, once described by renowned California winemaker André Tchelistcheff as “a jewel of ecological elements.” As a steward of this beautiful terroir, winemaker Daniel Daou offers a quality-focused range of complex but accessible wines that are a pleasure to drink. For more information, please visit daouvineyards(dot)com.

About The Dallas Open

The Dallas Open is currently an ATP Tour 500 men’s tournament that will play its fourth year in North Texas, its first in Frisco on February 1-9, 2025, at Ford Center at The Star in Frisco. It will be the only ATP Tour indoor championship in the United States, and features men’s top world tennis players in singles and doubles  competition. The tournament, previously held as the New York Open, is one of the longest-running American tournaments on the ATP Tour. Its rich history features some of the top names in tennis, including legends John McEnroe, Pete Sampras, Andre Agassi, Andy Roddick, Michael Chang, John Isner, and Andy Murray, and a current generation of stars like Kei Nishikori, Milos Raonic, and Reilly Opelka.