HOIST Announces New Flavor in Purposeful Partnership with Folds of Honor

CINCINNATI, Ohio, (January 7, 2025) – HOIST® is excited to announce the launch of Five Star Punch, a new flavor in HOIST’s lineup of ready to drink options. Five Star Punch offers customers HOIST’s tested, IV-level hydration in a refreshing fruit punch flavor, alongside the opportunity to give back with every purchase.

This new flavor is produced in collaboration with HOIST partner Folds of Honor, a non-profit organization that provides educational scholarships to children and spouses of America’s fallen or disabled military service members and first responders. A portion of the proceeds from each Five Star Punch bottle sold will go directly to Folds of Honor in support of their mission.

“We're thrilled to introduce Five Star Punch to our customers, especially knowing that with each purchase, they’ll be supporting an incredible cause,” said HOIST Co-founder and President Kelly Heekin. “We pride ourselves on delivering high-performance, IV-level hydration, but with this launch, our customers can now hydrate with a purpose.” 

This fresh addition to the HOIST beverage lineup is sold in a custom-designed bottle, featuring relics of the American flag. This collaboration offers customers the opportunity to contribute directly to educational scholarships for families of the fallen or disabled.

“We’re grateful to the outstanding team at HOIST for including Folds of Honor in the launch of Five Star Punch,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “The patriots at HOIST understand the importance of service and an education and are doing something about it. This commitment directly benefits the families of American heroes.”

Five Star Punch is now available at participating retailers nationwide and through HOIST’s online store. Fans of HOIST’s signature IV-level hydration will love trying out the proven formula in a new flavor, while those looking to give back will appreciate the opportunity to contribute to Folds of Honor with every purchase.

HOIST’s affiliation with the U.S. Military, being one of three electrolyte sources approved for use by the U.S. Department of Defense, sets them apart in the hydration market. HOIST’s IV-level hydration is available in bottled beverages, powder sticks and liquid pouches and offers three times the electrolytes and half the sugar of traditional sports drinks, with no artificial sweeteners or dyes.

For more information about HOIST or to see the entire HOIST lineup visit  drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

About Folds of Honor

Folds of Honor is a leading non-profit organization that provides educational scholarships to the children and spouses of America’s fallen or disable military service members and first responders. Folds of Honor was founded in 2007 by Lt Col Dan Roney and has grown from a vision into a movement. Since 2007, Folds of Honor has awarded nearly 62,000 educational scholarships, which has provided around $290 million in educational impact. A total of 91% of every dollar raised goes to the scholarship program. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.