Unrivaled presented by Samsung Galaxy announced today multiyear partnerships with Sprite and BODYARMOR Sports Drink, with the former becoming the presenting partner of the league’s 1-on-1 tournament and the latter serving as the league’s official sports drink partner ahead of the 2025 season.
Partnering with the league in its inaugural season and beyond, Sprite is set to be the presenting sponsor for the league’s 1-on-1 tournament, in which Unrivaled athletes will compete head-to-head for a $250,000 prize. In addition, Sprite will debut a new content series spotlighting the unique intersection between culture and female athletes, celebrating their passions, drive, and impact on and off the court.
“Sprite has a longstanding connection to basketball and basketball culture. Today, we’re excited to support the next generation of women who are taking the game to new heights,” said A.P. Chaney, Senior Creative Director, Sparkling Flavors at The Coca-Cola Company. “Our partnership with Unrivaled is a natural fit with our ‘Obey Your Thirst’ spirit, and we’re honored to stand alongside and celebrate these athletes who are evolving the sport. It’s incredibly special to be part of something that is inspiring change and driving equity and opportunity for women in basketball, sports, and beyond.”
As Unrivaled’s official sports drink partner, BODYARMOR products and branding will be integrated across the league, with the main goal of hydrating athletes and encouraging peak performance throughout the season. As such, BODYARMOR Sports Drink and BODYARMOR SportWater will be available on benches during games and practices as well as in locker rooms and training facilities. BODYARMOR’s logo and branding will also be featured across all hydration queues during Unrivaled games, including on coolers, squirt bottles, and towels.
“BODYARMOR is proud to join Unrivaled and support these elite athletes with superior hydration,” said Tom Gargiulo, CMO for BODYARMOR Sports Nutrition. “We look forward to fueling the incredible talent participating in the league and contributing to the growth of women's basketball."
Sprite and BODYARMOR join a growing list of partnerships announced by Unrivaled in recent months, including Samsung Galaxy (Presenting and Official Technology Partner), Ally Financial (Founding and Official Banking Partner), Icy Hot (Official Recovery Partner), Mediapro North America (Production and Hosting Partner), Miller Lite (Official Beer Partner), Sephora U.S. (Official Beauty Partner), State Farm® (Home and Auto Insurance Partner), Ticketmaster (Official Ticketing Partner), TNT Sports (Exclusive Media Rights Partner), Under Armour (Official Uniform Partner and Performance Outfitter), VistaPrint (Official Print and Design Partner), and Wilson (Official Game Ball Manufacturer). Follow unrivaled.basketball and @UnrivaledBasketball for news and announcements ahead of the debut season.
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