Binny’s Beverage Depot Adds Gardenista in Illinois

CHICAGO, IL (January 27, 2025) – Gardenista, the premium ready-to-serve cocktail brand known for its bold garden flavors and innovative approach, is now available at Binny’s Beverage Depot in Illinois. The family-owned retailer is the midwest's largest wine, spirits and beer superstore.

“Availability at Binny’s is the first of many launch successes for Gardenista,” said Jason Merz, Director of Marketing for Gardenista. “As the largest retailer in the Midwest, Binny’s has long been an important endorsement for emerging brands looking for coveted shelf space.”

Targeting retail for the launch, Gardenista utilizes in-store merchandising, digital, and impactful field marketing. With its continued success, Gardenista plans to expand distribution into major cities in Illinois, Tennessee and Colorado including Chicago, Memphis, Chattanooga, Knoxville, Denver, Boulder, Aspen, Colorado Springs and Vail. 

The Gardenista team consists of members such as Kevin Berg, Vince Parrinello and more. Gardenista’s founders have successfully launched various spirit brands such as Effen Vodka and have worked with Fortune 500 companies including Constellation, Coors, Bacardi and PepsiCo. Todd Clark, Matsuhisa Partner and Director of Operations, also serves as a Senior Advisor with extensive expertise in operations and high-end culinary experiences.

Gardenista, a premium ready-to-serve cocktail made with vodka, tequila, or bourbon, defies common convention and blends garden flavors of herbs, fresh lime juice, ginger and a kick of jalapeño. The product is an innovative, ingredient-focused “ready-to-serve” cocktail that elevates the drinking experience. Inspired by the mountains, this unique cocktail draws from the popular Gardener cocktail, originally featured at Matsuhisa in Aspen, Colorado. This innovative approach has set Gardenista apart as a leader in the ready-to-serve cocktail market, offering versatility and vibrancy for every occasion.

Targeting retail for the launch, Gardenista utilizes in-store merchandising, digital, and impactful field marketing. With its continued success, Gardenista plans to expand its distribution into major cities in Illinois, Tennessee and Colorado including Chicago, Memphis, Chattanooga, Knoxville, Denver, Boulder, Aspen, Colorado Springs and Vail. 

Gardenista is currently available for purchase in Illinois, Tennessee, and Colorado for $14.99 - $16.99 and plans for a future national launch. For more information about Gardenista follow Gardenista @drinkgardenista.