NEFT Vodka Takes Center Stage as Ovation Hollywood's First Official Vodka Partner

Los Angeles (Tuesday, February 4, 2025) – NEFT Vodka, renowned for its ultra-premium, two-ingredient vodka, is making a significant move becoming the first official vodka partner of Ovation Hollywood. This dynamic partnership between the newly transformed entertainment hub and the eco-friendly spirit brand promises to usher in refined and sophisticated experiences, setting a new standard in Hollywood's vibrant community.

Located at the iconic intersection of Hollywood Boulevard and Highland Avenue, Ovation Hollywood is surrounded by landmarks like the Hollywood Walk of Fame, TCL Chinese Theatre, and the Hollywood Bowl, making it the premier destination for shopping, dining, and entertainment. NEFT Vodka’s dedication to excellence and innovation perfectly aligns with Ovation Hollywood’s vision, fostering connections and creating lasting memories through enduring fan experiences.

“Ovation Hollywood is dedicated to bringing memorable, premium experiences to our guests and we know that NEFT Vodka will be a vital part of our ongoing programming this year, amplifying the spirit of Hollywood with unique activations and tastings,” said Kim Sharp, VP of Marketing at DJM Capital.

NEFT Vodka’s two pristine-ingredient vodka will bring an unparalleled touch of elegance and luxury through exclusive tastings, signature cocktails curated by NEFT’s mixologist Luke Barr, and a series of innovative and engaging activities throughout the year. As an Official Team Partner of the Visa Cash App Racing Bulls Formula One team, NEFT Vodka is breaking new ground in multiple global markets, meeting the growing consumer demand for clean, non-GMO products. 

“For NEFT, the most valuable relationships are where extraordinary, remarkable moments are shared,” states Jeff Mahony, CEO of NEFT Vodka. “NEFT and Ovation Hollywood share a passion for innovation, creativity, creating eventful moments, and more. This makes Ovation Hollywood the perfect partner to help fuel NEFT’s commitment to bringing our consumers exhilarating, memorable, and unexpected experiences – just like your first sip of NEFT.”

NEFT Vodka is excited to kick off its residency at Ovation Hollywood starting on Sunday, February 9 at 2:30 PM with a celebration for the biggest Sunday in football, in partnership with Dave & Buster’s. Visitors will enjoy crafted-themed cocktails or NEFT on the rocks during a live-streaming viewing party held in the Ovation Hollywood courtyard. NEFT Vodka is slated to host multiple events each month throughout the Ovation Hollywood property. 

NEFT’s upcoming events at Ovation Hollywood:

• February 9 – Dave & Buster’s and NEFT Vodka’s big game watch party
• February 13 – NEFT Vodka’s Cupid’s Club V-Day celebration

ABOUT NEFT VODKA

NEFT was conceived in 2011 to shatter expectations about vodka in a category lacking premium options made with super-clean ingredients. NEFT is made from mountain spring water filtered decades deep beneath the Austrian Alps and ancient grains of rye. Nothing else. No sugar, no additives. Hence, a vodka with a refined and sophisticated taste so delicious that it can be enjoyed neat, straight up, or on the rocks was created. NEFT’s unbreakable barrel is an eco-friendly and versatile container that keeps the liquid cold for hours. 

ABOUT OVATION HOLLYWOOD

Ovation Hollywood, formerly known as Hollywood & Highland, is an iconic shopping, dining, and entertainment destination located in the heart of Hollywood. Situated steps away from the world-famous Hollywood Walk of Fame and the historic TCL Chinese Theatre, Ovation Hollywood combines contemporary style with a rich legacy of entertainment resulting in a vibrant hub that spans over 460,000 square feet with breathtaking views of the Hollywood Hills, including the iconic Hollywood Sign. Ovation Hollywood offers visitors a one-of-a-kind experience in the epicenter of the entertainment capital of the world.

ABOUT DJM

DJM, the co-owner and operator of Ovation Hollywood, is a private equity real estate operator, and developer based in California. DJM creates long-term value by transforming real estate to meet the 21st-century demands of consumers, retailers, and office users. With a focus on placemaking, DJM leverages design, development, and best-in-class management to create places where people thrive. DJM is represented by a current portfolio of approximately four million square feet with an estimated portfolio value of $2 billion. 

ABOUT THE SHARPE ALLIANCE

The NEFT VODKA and Ovation Hollywood partnership is curated by THE SHARPE ALLIANCE. Founded by Kathi Sharpe-Ross, THE SHARPE ALLIANCE is a global marketing and consulting agency specializing in business and brand development. The firm delivers tailored campaigns across sponsorships, partnerships, digital media, and branded entertainment, leveraging a vast network to drive exposure and success. Clients span industries such as entertainment, sports, fashion, technology, food, health, luxury, travel, and nonprofits.