VUUM Sparkling Protein Launching Reformulation + New Flavors

VUUM, the breakthrough protein beverage of 2024, is thrilled to unveil the newly reformulated SPARKLING PLANT PROTEIN. Designed for increased functionality and customer satisfaction at its core, the updated formula offers a lighter and brighter taste to the world’s first sparkling protein, ensuring VUUM continues to innovate and lead within the growing protein category.  

“Meeting our consumers at an accessible price point has always been core to our mission. It lets VUUM become what it’s meant to be: a daily ritual. We’re excited to be accessible to even more people wanting an easier, better protein option,” Co-Founder Matt Forsey says. VUUM Co-Founder Valentino Sinacola adds, “Best in class taste for protein is what VUUM stands for, which was created after 3 years of R&D. We listened to hundreds of consumers directly at the retail point of purchase and have proudly implemented their feedback to deliver a lighter, more refreshing fruity protein choice.”

The reformulation now features:

• Refined Sparkling Pea Protein Base: Powered with 10 grams of SPARKLING PLANT PROTEIN and a boost of clean caffeine from green tea, offering nutrients with energy.
• Improved Taste and Texture: A lighter, brighter base creating a clean and refreshing sip….similar to your favorite sparkling water.
• Elevated Flavor Combinations: Unique, fruit-forward blends that carve out a distinctive space in the protein beverage market.
• Increased Accessibility: Bringing premium nutrition convenience to a wider audience at an accessible price point.

Since its debut in December 2023 in select markets, VUUM has become a favorite among gym-goers and busy professionals alike. This reformulation marks a bold step forward in VUUM’s mission to redefine protein beverages by blending format innovation, flavor, and functionality. 

The can itself has also evolved -  bringing bold, eye-catching colors and an unmistakable visual identity to the forefront. The refreshed look is designed to stand out on store shelves and bring the protein content, functionality, and fruit flavors to the forefront.

“The brand was designed to be easily implementable as an accessory on the body. From the gym to the office. We’ve introduced new flavors and colors to help further engage our consumers' measured tastes and deliver an elevated brand experience,” Valentino Sinacola explains. “Our packaging evolution is key to bridging the accessibility gap with the retail consumer who has never experienced this new format of protein before,” Matt Forsey says.

VUUM will be available in early 2025 across retailers nationwide. For more information or to purchase, visit drinkvuum.com or follow us @drinkvuum. 

About VUUM

VUUM is the world’s first sparkling plant protein drink. Developed after three years of research and formulated using a weightless hydrolyzed pea protein, VUUM is on a mission to disrupt the stagnant protein drink category. Founded by fitness enthusiasts and college friends, Matthew Forsey and Valentino Sinacola, who were tired of traditional protein drinks that are categorically heavy, chalky, and dairy-forward. VUUM is a refreshing departure. Each carbonated can contains 10 grams of protein, is boosted with clean caffeine, and comes in natural fruit flavors like White Peach Ginger, Strawberry Dragon Fruit, Raspberry Lemon, and Watermelon Key Lime. VUUM’s proprietary recipe is a bubbly drink that packs a protein punch and can be enjoyed before your favorite workout class, during a long scenic hike with friends, or in between Zoom meetings.