Recoup’s Gut-Healthy Hydration Innovation Recognized as Expo West Pitch Slam Finalist

New York, NY February 6, 2025 – Recoup, the pioneering organic beverage company known for its gut-healthy hydration drinks, continues to make waves in the industry with its latest recognition. Co-founder Susan Buckwalter Hartman has been named a finalist in the prestigious Expo West Pitch Slam, a competition that highlights the most innovative and impactful emerging brands in the natural products space.

This recognition follows Recoup’s win at the BevNET New Beverage Showdown, one of the most influential competitions in the beverage industry. The company has also made history as the first beverage brand to achieve Regenerative Organic Certification, underscoring its commitment to sustainability and better-for-you beverage.

“We are honored to be recognized among such a strong field of mission-driven brands at Expo West,” said Susan Buckwalter Hartman, Co-founder of Recoup. “Recoup is on a mission to champion resilience for people and the planet, and these milestones reaffirm that we’re making an impact.”

Recoup’s organic functional beverages are crafted with ultra-hydrating maple tree water, prebiotic fiber and a dose of ginger, delivering a powerful combination of gut health benefits and replenishing hydration. Recoup is a certified minority-owned and female-founded company, led by co-founders Susan Hartman and Siwat Siengsanaoh.  The company will be exhibiting at Expo West and can be found in the Hot Products section at Booth #N1529. The beverages are available in Wegmans, Erewhon, Jimbo's, Mother’s Market and will soon be launching nationally in Sprouts Farmers Markets.

The Expo West Pitch Slam will take place on March 4, during Natural Products Expo West 2025, where finalists will pitch their brands to a panel of industry leaders and investors. This year’s judging panel includes Kathleen Casanova, Founding Executive Director of Project Potluck; Tahaji Felder, Senior Accelerator Program Manager at Target; Michael Jones, VP of Lending Business Development at RSF Finance; Jason Murrell, Buyer at Jimbo’s Naturally!; and Carley Nelson, Vice President of Investments at Manna Tree.