O Canada! Mela Goes International for the First Time!

LOS ANGELES, CA [February 12, 2025] Today Mela Watermelon Water, the category-defining canned line of 100% watermelon water, announces its first international retail expansion into Canada. Beginning in February 2025, Mela products will be available across Canada focusing on key cities such as Toronto, Montreal, and Vancouver. 

“Beverage World is thrilled to represent Mela in Canada,” says Stefan Kergl, Vice President of Beverage World Inc. “We love their branding, marketing, youthfulness, and everything accomplished “grassroots” style to propel their company within the USA. We look forward to growing their brand across Canada.”

The strategic expansion demonstrates Mela’s continued growth as the company brings its beloved watermelon water to even more North American consumers outside of the U.S. Mela’s explosive U.S. market growth in 2024, including major retail wins such as national 7-Eleven and Wegmans distribution and a partnership investment from NYC basketball star Josh Hart, has set the stage for the brand’s international debut.

“We’re on a mission to sustainably bring Mela to everyone who loves watermelon and Canada was a natural first start,” said Dom Purpura, CEO of Mela Watermelon Water.

For more information about Mela and to find a store near you, please visit melawater.com or follow @mela on Instagram and TikTok.

About Mela Watermelon Water

Harnessing the hydrating power of watermelons, Mela Watermelon Water captures the essence of the juiciest fruit on earth, delicately preserved in a can for your convenience. Packed with electrolytes and antioxidants, every sip replenishes essential minerals, keeping you energized and refreshed throughout your day. Mela is available for purchase online at melawater.com, on Amazon, and in retail locations including 7-Eleven, Target, Wegmans, United Supermarkets, Central Market, Fresh Thyme Market, Savemart, and many more. 

About Beverage World Inc.

Established in 1999, Canada’s largest independent beverage distributor, nestled between Niagara Falls and the greater Toronto area, the most populated region with an excess of over 9.7 million Canadians, services all channels of distribution across Canada. BW services these channels either via their own DSD network or via direct-to-customer module.