POWERADE is taking over soccer in North America as the Official Sports Drink of both Major League Soccer (MLS) and U.S. Soccer. The announcement comes ahead of the start of the 2025 Major League Soccer season, which commences on February 22nd as part of the MLS is Back opening weekend – and the 2025 shebelieves cup presented by Visa, which will be held from February 20 to 26.
As part of POWERADE’s agreement with MLS and U.S. Soccer, the brand will hydrate all MLS and U.S. Soccer players – including the U.S. Men’s and Women’s National Teams – with POWERADE products on sidelines at matches and practices, and off-the-field in locker rooms and training facilities.
POWERADE’s logo and branding will be featured on equipment including coolers, cups, squirt bottles and towels across MLS and U.S. Soccer sidelines and tournaments beginning in 2025. POWERADE will also be the presenting sponsor of MLS Community Day.
As part of the partnership, POWERADE and both MLS & U.S. Soccer will also collaborate on exclusive custom content, key media integrations featuring top players, local retail market events, and OOH advertising.
With MLS, POWERADE will have ten (10) exclusive team partnerships as the Official Sports Drink partner of Atlanta United FC, Austin FC, Charlotte FC, Colorado Rapids, FC Cincinnati, Houston Dynamo, Nashville SC, Orlando FC, Sporting Kansas City, and New York City FC.
The partnership with MLS and U.S. Soccer further increases the visibility of POWERADE and builds upon its existing foundation within the larger soccer community as the Official Sports Drink of the FIFA World Cup™.
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