Bucked Up Taps Alex Eubank as New Brand Ambassador

Bucked Up, a leader in sports nutrition and a lifestyle brand, announces its latest brand ambassador: renowned bodybuilder and fitness creator Alex Eubank (@alex_eubank15). Known for his shredded physique, relentless drive, and authentic connection with millions of followers, Eubank perfectly embodies Bucked Up's mission to fuel athletes and fitness enthusiasts at every stage of their journey.

“Bucked Up is about pushing limits and striving for greatness—that’s why Alex is the perfect fit,” said Ryan Gardner, Bucked Up CEO and Co-founder. “He’s built a loyal community driven to be their best while authentically living the Bucked Up lifestyle. Alex isn’t just influencing the fitness space—he’s redefining it.”

Through this partnership, Eubank will collaborate with Bucked Up on new product innovations tailored for serious lifters, starting with advanced pre-workouts and performance supplements. He’ll also play a key role in content creation, sharing his expertise and passion to inspire fitness enthusiasts worldwide.

“Bucked Up has always been the gold standard for the fitness community,” said Alex Eubank. “These products have fueled my training for years, and now I get to bring my vision to life—helping others crush their goals with the best supplements in the game. This is just the beginning.”

Meet Alex Eubank at the Arnold Expo Bucked Up will showcase new products at the Arnold Expo in Columbus, Ohio, from Feb. 28 to March 2, at Booth #533. Eubank will appear on Saturday, March 1, from 1–5 p.m.

For more on Bucked Up’s partnership with Alex Eubank, visit buckedup.com and follow @buckedup and @buckedupceo on Instagram.

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About Bucked Up Bucked Up is a sports nutrition and lifestyle brand focused on helping all athletes and individuals achieve their health and fitness goals. Offering over 500 different products ranging from supplements and energy drinks to apparel and accessories, Bucked Up is committed to providing customers with the best products available. Dedicated to using high-quality ingredients and non-proprietary blends, Bucked Up's pre-workout is the #1 best-selling product in its class. The brand's products are now offered in over 55,000 stores worldwide, including Walmart, Amazon, GNC and Vitamin Shoppe.