• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Switchback Introduces Switchback N.A., a Non-Alcoholic Beer That Stays True to Their Roots.

info_outline PRESS RELEASE posted by Switchback Brewing Co.

Mar. 5, 2025 at 10:25 am

X LinkedIn Reddit Facebook Email
Report Press Release
NANon AlcoholicSwitchback Brewing CoVermont BeerCraft BeerVermontNew England Beer
Non-Alcoholic Beverages
  • image-01

BURLINGTON, VT – Switchback Brewing Co. is proud to announce the launch of Switchback N.A., a non-alcoholic version of their beloved flagship Switchback Ale, crafted with the same dedication to flavor and quality—minus the alcohol.

"Since day one, Switchback Ale has been all about balance," said Bill Cherry, Founder & Brewmaster of Switchback Brewing Co. "It’s a beer that’s as familiar as it is innovative, crafted to be full-bodied and flavorful while remaining incredibly drinkable. As we’ve grown, we’ve come to appreciate that balance in new ways, and we saw an opportunity to extend that idea into the world of non-alcoholic beer."

A Non-Alcoholic Beer That Doesn’t Compromise

Switchback Ale has long been a go-to beer for any occasion, but the brewery recognized that sometimes, the best choice is to skip the alcohol—without sacrificing the craft experience. Whether it’s a post-run hangout, a weeknight dinner, or simply taking it easy, those moments still deserve a beer made with the same quality, flavor, and care that Switchback fans expect.

"There’s been a growing demand for non-alcoholic options, but we weren’t willing to put our name on something that didn’t meet our standards," Cherry explained. "We wanted to create a non-alcoholic beer that truly captures the same quality and authenticity people expect from Switchback.”

Innovative Brewing for an Authentic Experience

To achieve this, Switchback partnered with BrewVo NA, pioneers in the “nested fermentation” process. This method allows BrewVo to fully brew Switchback Ale and then gently remove the alcohol while preserving the beer’s signature flavor and aroma. The result? A non-alcoholic beer that delivers everything fans love about Switchback Ale—just without the alcohol.

Embracing Balance, One Sip at a Time

For Switchback, the launch of Switchback N.A. is more than just expanding the product lineup—it’s about staying true to the brewery’s values.

"We see this as an evolution, not a departure," Cherry said. "Switchback Ale N.A. allows us to make our beer truly available for every occasion, no matter what balance looks like for you. We’re excited for fans to raise a glass—or a can—to this next chapter in the Switchback story."

Switchback N.A. will be available at select locations across Vermont to start, as well as directly from the brewery. For more information, visit switchbackvt.com, or follow them on social media for updates.

About Switchback Brewing Company:

Switchback Brewing Company was founded in 2002 by master brewer Bill Cherry. To maximize complexity and flavor, the beer is left unfiltered and carbonated during fermentation by the yeast itself, creating a 100% naturally conditioned beer. In 2017, Switchback Brewing Co. officially became the first 100% employee-owned brewery in Vermont via an Employee Stock Ownership Plan (ESOP), keeping the brewery locally owned and operated at its original home in Burlington, VT. Switchback beers are distributed throughout Vermont, New England plus parts of New York and Virginia.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Review: Flying Ostrich’s Bubbly Hydration Is Cleared For Liftoff

Review: Flying Ostrich’s Bubbly Hydration Is Cleared For Liftoff

NIQ: Spirits, Wine Cocktails Buck C-Store Declines

NIQ: Spirits, Wine Cocktails Buck C-Store Declines

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

VP Finance and Accounting - Righteous Felon Craft Jerky

VP Finance and Accounting - Righteous Felon Cra...

Social Media Manager - Good Boy Vodka

Social Media Manager - Good Boy Vodka

Brewer - Urban Roots Brewing

Brewer - Urban Roots Brewing

Import Beer Manager - AL, FL & Puerto Rico - Merchant du Vin

Import Beer Manager - AL, FL & Puerto Rico - Me...

Cellarperson  - Tree House Brewing Company

Cellarperson - Tree House Brewing Company

Brand Manager - Righteous Felon

Brand Manager - Righteous Felon

View All Jobs|Post a Job

More News

2026 Functional Food & Beverage Predictions: Exclusive Spate Q1 2026 Report

2026 Functional Food & Beverage Predictions: Exclusive Spate Q1 2026 Report

Distribution: Mocean Gets Moving Through Faire

Distribution: Mocean Gets Moving Through Faire

Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup

Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup

Coaqua Recruits Ex-Liquid Death Social Media Leader

Coaqua Recruits Ex-Liquid Death Social Media Leader

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
  • District Manager (DM)- MS & AL - Geloso Beverages Group - Geloso Beverages Group
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Halfday Hit with Class Action Over Gut Health Claims
  2. Review: Flying Ostrich’s Bubbly Hydration Is Cleared For Liftoff
  3. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  4. 2026 Functional Food & Beverage Predictions: Exclusive Spate Q1 2026 Report
  5. Distribution: Mocean Gets Moving Through Faire
  6. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  7. Coaqua Recruits Ex-Liquid Death Social Media Leader
  1. BGPL-USA and Southern Glazer's Wine & Spirits Announce Expanded U.S. Distribution Alignment
  2. ONE ROQ Spirits Launches Licensing Platform Combining Premium Spirits Portfolio with Technology-Enabled Demand Engine
  3. Lone Tree Brewing's Parker Location to Celebrate Two Years in Business
  4. Copper Moon Debuts Expanded Organic Coffee Line with New Flavored Offerings at 2026 Expo West
  5. Stuzzi Hot Sauce Launch
  6. Replenish Genesis Blender Awarded 2026 Kitchen Innovations Award From the NRA Show for Next-Gen Blended Beverage Automation
  7. Woodridge Snacks to Announce Added Distribution Through UNFI East & West, KeHE, and Hundreds of INFRA Stores During Expo West
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  2. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
  3. BeerBoard 2025 On-Premise Review: 1.9% Draft Sales Decline Drags Bev-Alc Revenue
  4. A Supplier’s Guide to Middle-Tier Consolidation
  5. (Updated) Left Hand Collective Adds Bootstrap Brewing; Production Will Move to Left Hand Facility
  6. Breakthru Beverage Lays Off 500 Workers Amid Industry Shakeup
  7. Boston Beer Top Execs Receive 3% Pay Bumps in 2026, Pull in Nearly $2.3M in Bonuses
View All|Submit News

Promoted PR Posts

The Ultimate Awards Unveils Top Sipping Rums for 2026

The Ultimate Awards Unveils Top Sipping Rums for 2026

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

San Juan Seltzer Company Joins Great Frontier Collective of Brands

San Juan Seltzer Company Joins Great Frontier Collective of Brands

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

Blake's Beverage Company Announces New Distribution Partnership with Ben E. Keith Beverages to Accelerate Growth Across Texas

Blake's Beverage Company Announces New Distribution Partnership with Ben E. Keith Beverages to Accelerate Growth Across Texas

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙