For Immediate Release: (Los Angeles, CA) – Caliwater, the all-natural cactus water super hydration beverage founded by actress Vanessa Hudgens and health mogul Oliver Trevena, is excited to welcome GRAMMY-nominated global superstar Demi Lovato to the team. Known for her dedication to health and wellness, Demi joins Caliwater as a Brand Partner, Investor and Ambassador, with a goal to inspire people everywhere to make mindful choices with the beverages they consume.
Caliwater is sourced directly from the prickly pear cactus in the Sonoran Desert and is packed with five naturally occurring electrolytes, antioxidants, and essential nutrients to support hydration, and other health benefits. Caliwater offers a delicious choice of beverage that is only half the calories and sugar compared to coconut water.
Demi Lovato has long been a champion of wellness, sharing her personal journey toward health and balance with her fans. Now, in partnership with Caliwater, Demi is bringing that passion for wellness to a broader audience, promoting healthy choices and self-care through hydration. "I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy”
“We’re thrilled to have Demi Lovato join the Caliwater family,” said co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”
The global electrolyte market is projected to reach $46.5 billion by 2028, with plant based hydration beverages accounting for $13.9 billion of that market. 75% of American adults are chronically dehydrated and more than 50% of all US kids. Solving this crisis has led to an increased interest in hydration beverages.
About Caliwater
Caliwater is an all-natural functional cactus water beverage founded by actress Vanessa Hudgens and health mogul, Oliver Trevena. Sourced from the prickly pear cactus in the Sonoran Desert, Caliwater is rich in antioxidants, five naturally occurring electrolytes, vitamins and minerals. Caliwater transcends the boundaries of mere hydration and through its prickly pear core ingredient, provides numerous benefits for health and well-being such as immunity support, digestion, and skin health. With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Caliwater is also officially partnered with American Forests, By aligning Caliwater’s commitment to healthy living and sustainability with American Forests’ nearly 150-year legacy of leadership in forest restoration and conservation, this partnership seeks to inspire action and support for reforestation efforts across cities and landscapes. Learn more about the brand online at their e-comm website and follow @caliwater on social platforms.
About Demi Lovato
Demi Lovato is a GRAMMY-nominated and award-winning musician, actor, advocate and New York Times best-selling author. First known for her onscreen talents, Demi soon became a musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Most recently, Demi made her directorial debut with her acclaimed Hulu documentary Child Star. As an actor, Demi can next be seen in Stephanie Laing’s Tow alongside Octavia Spencer, Ariana DeBose, Rose Byrne and Dominic Sessa. With an audience of over 266 million on social media, Demi has established herself as a global sensation.
Follow on social media @caliwater @ddlovato
Caliwater can be seen at Expo West in Anaheim at the Convention Center March 5th-7th, 2025 in the North Hall of the Exhibitor Show, debuting their latest can designs and packaging, and all of their signature flavors.
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