C4 Performance Energy Signs Historic 128 Collegiate Basketball Players

Star athletes on the squad include Johni Broome, Mark Sears, Madison Booker, and Lauren Betts

AUSTIN, Texas, March 6, 2025 -- In a bold move to further solidify its position as a leader in sports performance, C4 Energy is set to dominate the college basketball conversation during one of the most exciting times of the year. In a first-of-its kind NIL program, C4 is signing one standout player from each men's and women's basketball team who will compete in the upcoming collegiate events. The 128 athletes, dubbed the "C4 Bracket Breakers," will be fueled by C4 Performance Energy as they shatter expectations, rewrite headlines, and bust fan brackets everywhere.

This program marks the next chapter in C4 Energy's "Made For Athletes. Certified for Sport®" campaign, highlighting the brand's prestigious NSF Certification, reinforcing the locker room favorite energy drink meets rigorous safety, quality, and performance standards and contains no unsafe levels of athletic banned substances.

"The energy, passion, and culture of college basketball aligns perfectly with our brand," said Robert Zajac, CMO. "By assembling the C4 Bracket Breakers squad, we're not just celebrating the athletes—we're supporting their journeys, their victories, and the unforgettable moments that define the competition with a safe product that they use and trust."

Through a powerful mix of athlete-driven storytelling, exclusive locker room content, and a dynamic paid media push, C4 will celebrate the star athletes by showcasing its commitment to fueling them through their biggest collegiate sports achievements. These authentic, relatable moments will showcase the hard work and dedication behind every game, building a deeper connection between C4 and their sports-obsessed audience.

The roster features top-tier athletes such as Johni Broome, Mark Sears, Madison Booker, and Lauren Betts. To review the full lineup, follow along on @c4energy on Instagram.

Certified for Sport® is a registered trademark of NSF.

About Nutrabolt:

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (America's #1 BCAA brand), and Cellucor® (an award-winning sports nutrition brand created in 2002). 

Since our founding 20 years ago, our goal has been to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers and communities around the globe who are making healthy, active living a daily priority. 

Nutrabolt's portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe.