• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029

info_outline PRESS RELEASE posted by Electrolit

Mar. 12, 2025 at 4:13 pm

X LinkedIn Reddit Facebook Email
Report Press Release
SponsorshipHydration
Non-Alcoholic Beverages
  • image-01

Electrolit – the preferred, premium hydration beverage – announced today the continuation of its partnership with the Los Angeles Marathon presented by ASICS, extending its role as the Official Hydration Sponsor through 2029. As part of the multi-year agreement, Electrolit will provide pharmaceutical quality grade hydration and recovery to the more than 25,000 runners who take on the 26.2-mile Stadium to the Stars course each year, ensuring participants stay fueled and hydrated from start to finish.

"We are thrilled to continue our partnership with Electrolit, a brand that shares our commitment to fueling athletes and supporting community well-being," said Karen O’Connell, head of sponsorship for the marathon. "Proper hydration is essential for peak performance, and Electrolit’s scientifically formulated beverage will help our runners stay refreshed and perform their best for years to come."

Each bottle of Electrolit is packed with essential electrolytes, including magnesium, sodium, potassium, calcium, and glucose, designed to restore hydration and aid in recovery. The brand’s formula is trusted by runners, athletes, and active individuals alike.

Available in a variety of flavors—including Blue Raspberry, Strawberry-Kiwi, Grape, Orange, Berry Bliss, and Fruit Punch—Electrolit now also offers ready-to-mix hydration powders, making it the go-to hydration solution for both training and race day.

The Los Angeles Marathon weekend kicks off with the Los Angeles Marathon Lifestyle Expo at Dodger Stadium, running March 14-15. The free, public event is more than just a bib pickup—it's a celebration of the running community, featuring interactive exhibits, live entertainment, and the official ASICS Merchandise Store. Runners and fans can explore the latest in endurance gear, nutrition, and recovery products, making it the perfect pre-race experience to get inspired and race-day ready.

Beyond the marathon, the weekend is packed with events for runners of all ages and abilities. The Big 5 Sporting Goods LA 5K takes off on Saturday, March 15, giving participants a chance to run through Elysian Park before the big race. Younger runners can lace up for the LA Kids Run presented by Circle K, an interactive race designed for future marathoners ages 3-8. On Sunday, March 16, the Professional Wheelchair Division kicks off at 6:30 a.m., showcasing some of the world’s best wheelchair athletes. Then, at 7:00 a.m., more than 25,000 runners will toe the start line for the 40th running of the Los Angeles Marathon, taking on the iconic 26.2-mile "Stadium to the Stars" course, from Dodger Stadium to Avenue of the Stars in Century City.

Runners and fans can find Electrolit at Walmart, Sam’s Club, Costco, Ralph’s, 7-Eleven, and other major retailers, as well as through online channels. For more information, visit
 Electrolit.com and follow @Electrolit on social media. To learn more about the Los Angeles Marathon presented by ASICS, visit LAMarathon.com.

About Electrolit

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes and partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 15 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America. 

About The McCourt Foundation / Los Angeles Marathon

The McCourt Foundation (TMF) is dedicated to empowering communities to build a healthier world through its commitment to research, education, and impactful events. Established in 1992 as a 501(c)(3) nonprofit organization, TMF has offices in Boston and Los Angeles. The foundation’s mission is centered on curing neurological diseases and fostering community initiatives that promote overall health and wellness. TMF actively contributes to neurology research, hosts educational forums, and leverages its signature events to raise funds and awareness. These events include the Los Angeles Marathon presented by ASICS, the Rose Bowl Half Marathon & 5K, the Santa Monica Classic, and the Boston Waterfront 5K. Through these platforms, TMF has donated more than $6.7 million to neurology research and has generated over $72 million for more than 105 nonprofit charity partners throughout the 40-year history of the Los Angeles Marathon. For more information about the Los Angeles Marathon presented by ASICS and The McCourt Foundation’s other community-building events, visit mccourtfoundation.org.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Business Development Manager - Dora's Naturals

Business Development Manager - Dora's Naturals

Area Sales Manager - Philadelphia, PA - Good Boy Vodka

Area Sales Manager - Philadelphia, PA - Good Bo...

Brand Administrator  - Vin Sauvage

Brand Administrator - Vin Sauvage

Lead Outside Sales Representative – Florida (CPG Beverage) - PlugPlay Hemp

Lead Outside Sales Representative – Florida (CP...

Import Beer Manager - AL, FL & Puerto Rico - Merchant du Vin

Import Beer Manager - AL, FL & Puerto Rico - Me...

Craft Beverage Sales Representative - TDG Beverage Sales & Consulting

Craft Beverage Sales Representative - TDG Bever...

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

BLU Energy Drink Officially Launches in the United States

BLU Energy Drink Officially Launches in the United States

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

Celzo's Functional Agua Fresca Lands Sprouts Farmers Market Nationwide Through Forager Program

Celzo's Functional Agua Fresca Lands Sprouts Farmers Market Nationwide Through Forager Program

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙