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BevNETPress Releases

Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029

PRESS RELEASE posted by Electrolit

Mar. 12, 2025 at 4:13 pm

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Electrolit – the preferred, premium hydration beverage – announced today the continuation of its partnership with the Los Angeles Marathon presented by ASICS, extending its role as the Official Hydration Sponsor through 2029. As part of the multi-year agreement, Electrolit will provide pharmaceutical quality grade hydration and recovery to the more than 25,000 runners who take on the 26.2-mile Stadium to the Stars course each year, ensuring participants stay fueled and hydrated from start to finish.

"We are thrilled to continue our partnership with Electrolit, a brand that shares our commitment to fueling athletes and supporting community well-being," said Karen O’Connell, head of sponsorship for the marathon. "Proper hydration is essential for peak performance, and Electrolit’s scientifically formulated beverage will help our runners stay refreshed and perform their best for years to come."

Each bottle of Electrolit is packed with essential electrolytes, including magnesium, sodium, potassium, calcium, and glucose, designed to restore hydration and aid in recovery. The brand’s formula is trusted by runners, athletes, and active individuals alike.

Available in a variety of flavors—including Blue Raspberry, Strawberry-Kiwi, Grape, Orange, Berry Bliss, and Fruit Punch—Electrolit now also offers ready-to-mix hydration powders, making it the go-to hydration solution for both training and race day.

The Los Angeles Marathon weekend kicks off with the Los Angeles Marathon Lifestyle Expo at Dodger Stadium, running March 14-15. The free, public event is more than just a bib pickup—it's a celebration of the running community, featuring interactive exhibits, live entertainment, and the official ASICS Merchandise Store. Runners and fans can explore the latest in endurance gear, nutrition, and recovery products, making it the perfect pre-race experience to get inspired and race-day ready.

Beyond the marathon, the weekend is packed with events for runners of all ages and abilities. The Big 5 Sporting Goods LA 5K takes off on Saturday, March 15, giving participants a chance to run through Elysian Park before the big race. Younger runners can lace up for the LA Kids Run presented by Circle K, an interactive race designed for future marathoners ages 3-8. On Sunday, March 16, the Professional Wheelchair Division kicks off at 6:30 a.m., showcasing some of the world’s best wheelchair athletes. Then, at 7:00 a.m., more than 25,000 runners will toe the start line for the 40th running of the Los Angeles Marathon, taking on the iconic 26.2-mile "Stadium to the Stars" course, from Dodger Stadium to Avenue of the Stars in Century City.

Runners and fans can find Electrolit at Walmart, Sam’s Club, Costco, Ralph’s, 7-Eleven, and other major retailers, as well as through online channels. For more information, visit
 Electrolit.com and follow @Electrolit on social media. To learn more about the Los Angeles Marathon presented by ASICS, visit LAMarathon.com.

About Electrolit

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes and partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 15 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America. 

About The McCourt Foundation / Los Angeles Marathon

The McCourt Foundation (TMF) is dedicated to empowering communities to build a healthier world through its commitment to research, education, and impactful events. Established in 1992 as a 501(c)(3) nonprofit organization, TMF has offices in Boston and Los Angeles. The foundation’s mission is centered on curing neurological diseases and fostering community initiatives that promote overall health and wellness. TMF actively contributes to neurology research, hosts educational forums, and leverages its signature events to raise funds and awareness. These events include the Los Angeles Marathon presented by ASICS, the Rose Bowl Half Marathon & 5K, the Santa Monica Classic, and the Boston Waterfront 5K. Through these platforms, TMF has donated more than $6.7 million to neurology research and has generated over $72 million for more than 105 nonprofit charity partners throughout the 40-year history of the Los Angeles Marathon. For more information about the Los Angeles Marathon presented by ASICS and The McCourt Foundation’s other community-building events, visit mccourtfoundation.org.

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