Flerish Hydration, a new innovative player in the beverage industry, today announced its official partnership with Rolling Loud, the World's Largest Hip-Hop Festival. Flerish will serve as the hydration partner for Rolling Loud Los Angeles 2025 from March 15 - 16, 2025.
Flerish will be available at concessions, offering samplings for fans, and activating backstage to provide tastings to artists and VIPs. Attendees can look forward to a weekend featuring top artists such as A$AP Rocky, Playboi Carti, Peso Pluma, YG, Quavo, BossMan Dlow, Sexyy Red, Ken Carson, and more performing throughout the festival.
Flerish is the only 35-calorie watermelon-based hydration drink that provides essential vitamins and electrolytes without artificial sweeteners. Designed for holistic hydration, it supports physical and mental wellness, embodying a complete lifestyle focused on enjoyment and well-being.
"At Rolling Loud, we are always reminding fans that staying hydrated is a must," say co-founders Matt Zingler and Tariq Cherif. "So it only made sense to team up with Flerish Hydration to keep fans fueled all weekend long. It's all about balancing the energy of the festival with taking care of yourself."
Flerish differentiates itself with a low-sugar formulation using real cane sugar and a transparent ingredient list featuring L-Theanine, Magnesium, Zinc, and essential vitamins. This nutrient-dense drink supports bone and skin health, cognitive function, and immunity, redefining hydration with natural ingredients.
Flerish embodies the fearless and ambitious spirit of young people, inspiring them to pursue their goals. Founded by Avery Johnson Jr. and Nicholas Nevins, Flerish emerged from a passion for athletics and a desire to fill the gap in the hydration market for healthier options.
"We're excited to partner with Rolling Loud," says Flerish co-founders Avery Johnson Jr. and Nicholas Nevins. "With Flerish, fans can stay energized during remarkable performances, blending health and music seamlessly."
ABOUT FLERISH HYDRATION
Flerish is an enhanced hydration drink designed for the modern, health-conscious individual. Our mission is to empower you to thrive physically, mentally, and spiritually, supporting your journey toward achieving your goals. With essential vitamins and electrolytes, Flerish represents a holistic approach to wellness—living a complete and fulfilling life.
Founded in Dallas Texas, by former Alabama athlete Avery Johnson Jr. and Nicholas Nevins, son of the founder of Perrier North America, Flerish brings a fresh perspective to the hydration industry. Inspired by LA's vibrant culture and diverse wellness practices, we crafted a multidimensional hydration solution that resonates with athletes, wellness enthusiasts, and the Gen Z and Alpha generations. Each bottle of Flerish embodies a commitment to physical vitality, mental clarity, and spiritual balance.
ABOUT ROLLING LOUD
Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (8x Billboard Hip-Hop Power Players), Rolling Loud was built out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions. In a time where live hip-hop entertainment wasn't being taken seriously by the pop music machine, Rolling Loud shattered expectations from the jump – prompting them to expand at an unprecedented rate from Miami to Los Angeles, New York, San Francisco and Australia within 5 years and to Portugal, The Netherlands, Germany, Austria, Toronto and Thailand within 10 years. The festival not only brings hip-hop to fans around the world, it is where hip-hop history is made. From Lil Uzi Vert's iconic stage dive in 2017 to Ice Spice's first-ever performance in 2022 to Future and Metro Boomin kicking off the Kendrick Lamar x Drake battle in 2024, the Rolling Loud stage is where it all goes down.
Rolling Loud's advancement is largely credited to its dedication to cultivating community in every market they touch, paving an opportunity for them to be revered as more than just a festival – it's a lifestyle brand. With a booming fashion and merchandising business that outsells some of the biggest artists in the world, a thriving media and production arm that creates content for other world-renown brands, and an unprecedented web3 model that integrates experience with digital ownership, Rolling Loud has built a 360º brand that fans, brands, and artists alike respect for its ingenuity and authenticity. Rolling Loud is the World's Largest Hip-Hop Festival, point blank period. Many have tried, but none have prevailed like Rolling Loud.
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