Kate Farms Expands Into Retail with New Kids Nutrition Shakes at Target

GOLETA, CA – March 12, 2025 – Kate Farms, the #1 recommended plant-based brand*, is making its national retail debut with the launch of its new Kids Nutrition shake in select Target stores and on Target.com. This marks the first time Kate Farms’ science-formulated, plant-based nutrition products will be available at a major national retailer, expanding access to families looking for trusted, high-quality options.

"For years, Physicians and Registered Dietitians have asked us to offer our products at retail, making them more accessible for people who could benefit from our high-quality, plant-based nutrition,” said Brett Matthews, CEO of Kate Farms. "Parents have also wanted Kate Farms to be more readily available for purchase. We’re committed to helping families access better nutrition options, and our products are now available at select Target stores and online retailers.”

Kate Farms Kids Nutrition is designed for ages 1 to 13 and delivers 8g of organic pea protein, 27 vitamins and minerals, and DHA to help support brain and eye health—all without common allergens, artificial sweeteners, or preservatives. It comes in three kid-approved flavors—chocolate, strawberry, and vanilla—offering a delicious and nutritious option for growing kids. 

"Parents today want nutrition they can feel good about—designed for their kids' growing needs, made with high-quality ingredients, and free from things they don’t want," said Catherine Hayden, Registered Dietitian and Chief Marketing Officer of Kate Farms. "We’re excited to introduce Kids Nutrition giving families a plant-based option that aligns with their expectations for nutrition and ingredient quality."

Kate Farms is committed to expanding access to high-quality nutrition and plans to continue rolling out to more retailers nationwide. Kids Nutrition is also available through Amazon, Walmart.com, katefarms.com, medical channels (HCPCS Code B4160), and WIC†.

For more details on where you can purchase Kate Farms Kids Nutrition, visit katefarms.com or check for Kate Farms Kids Nutrition at your local Target store by clicking here.

About Kate Farms 

Kate Farms was founded when a little girl named Kate was failing to thrive because she couldn't tolerate any of the available tube feeding formulas. Her determined parents, Richard and Michelle, had the transformative idea to develop a formula using high-quality, organic, and plant-based ingredients without the common allergens and ingredients often found in traditional formulas. Today, Kate is thriving, and Kate Farms is now the #1 recommended plant-based brand.* 

Kate Farms offers products for children and adults to be used as sole-source or supplemental nutrition for oral and tube feeding. They are available nationally and eligible for insurance coverage with Medicare, Medicaid, 31+ states for WIC† and private insurance. Kate Farms formulas are made with organic pea protein, fiber, and phytonutrients, and made without the top nine common allergens or artificial colors or flavors. Kate Farms can be accessed in more than 1,500 US hospitals.

*Independent plant-based formula survey. 

†WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children.