Perfect Hydration Announces New Q1 Grocery Distribution Gains Following Record-Breaking 2024 Sales

LOS ANGELES, CA (March 12, 2025) – Perfect Hydration Alkaline Water, the brand dedicated to elevating performance with superior, 9x purified alkaline water in eco-friendly packaging, is reporting a 62% increase in sales in 2024, with continued expansion across key retailers in Q1 of 2025.[1] The LA-based premium water brand has started the year with notable wins including new distribution at Harris Teeter, Basha’s, Winn Dixie, Harp’s, Lowes Food Stores, Vallarta, and an expanded presence at Food Lion and select Sam’s Clubs.

2024 was an inflection year for the alkaline water brand with record breaking annual sales, strong velocities, and base sales climbing month-over-month. As one of the highest growth contributors to the bottled water market, Perfect Hydration is a challenger brand that’s helping shape beverage aisles across multiple sales channels.[2] Following significant gains in Food and Convenience in 2024, the brand is now seeing further growth in the Grocery space.

“Our wins throughout 2024 have only made the team at Perfect Hydration thirstier to double down on that momentum,” said Jared Smith, EVP, Commercial & Business Development for Perfect Hydration. “We’re going full throttle across Grocery, Convenience, and Big Box Retailers, to bring our premium, refreshing alkaline water to more consumers”

Perfect Hydration’s highly-popular, Gallon bottle experienced impressive growth of 23% with availability in over 25,000 retailers nationally.[3] The water brand’s distribution of aluminum packages, including its 16.9 oz. cans and 16 oz. aluminum bottles, is up 107% YOY.⁴ And with one of the industry’s highest brand loyalty rates, it’s clear that Perfect Hydration will continue to build on the success it has already earned.[4]

Perfect Hydration is available in-store and online at retailers including Walmart, Kroger, CVS, The Fresh Market, Food Lion, select 7-Eleven and Costco locations Amazon, and many more. For more information about Perfect Hydration Alkaline Water, please visit Perfect Hydration's website.

ABOUT PERFECT HYDRATION ALKALINE WATER

Play Harder™ with Perfect Hydration Alkaline Water, the brand dedicated to elevating performance with its superior, 9x purified alkaline water in eco-friendly packaging. Preferred by professional athletes and weekend warriors alike, Perfect Hydration stands out as the ultimate hydration choice. Boasting a pH level of 9.5+ and a distinctive mix of electrolyte minerals for optimal taste, it's not just water—it's an essential companion for pushing boundaries and dominating challenges. Fueling performance with Perfect Hydration is not just about staying hydrated; it's about making an impact. The brand’s commitment to a sustainable game is reflected in its packaging. All of Perfect Hydration’s bottles, including 20 oz., 1L, 1.5L, and 1 gallon, are crafted from 100% post-consumer recycled plastic (rPET-1), while the brand’s 16.9 oz. aluminum can, and 16 oz. aluminum bottle are infinitely recyclable. Plus, every drop of Perfect Hydration Alkaline Water is proudly bottled in the U.S., resulting in a lighter carbon footprint than the competition.