5WPR Chosen as Agency of Record for Darco Spirits

5WPR, one of the largest independently owned PR firms in the U.S., announces it has been selected as the agency of record for Darco Spirits, a leading name in premium American-made spirits.

5WPR will lead comprehensive public relations efforts for Darco Spirits, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas. Additionally, the agency will drive awareness for Beach Whiskey, the brand's innovative line of flavored premium whiskeys and ready-to-drink canned cocktails. The partnership will leverage media relations, strategic activations, and brand partnerships to expand Darco's market presence in the coming year.

"5WPR knows the spirits industry inside and out, so teaming up with them is a great move for Darco Spirits," said Sarah Leonard, Senior Vice President of Marketing of Darco Spirits. "We've already got some incredible brands in our lineup and we're looking forward to working with 5W to grow our reach and bring even more people into the world of great spirits."

Leigh Ann Ambrosi, 5WPR Managing Partner and EVP, Consumer & Lifestyle, added, "Darco Spirits is an incredible addition to our portfolio, and we are excited to partner with them during this pivotal growth phase. Their commitment to quality and innovation aligns perfectly with our strategic approach to PR, and we look forward to amplifying their unique brand stories, engaging with consumers, and supporting their vision for expansion."

Darco Spirits, founded by David Adelman, stands at the intersection of vision, audacity, and perseverance. Committed to uncompromising quality, Darco crafts premium spirits that redefine American-made excellence. Its portfolio includes American Harvest Vodka, a smooth, organic vodka distilled from local Idaho ingredients, and Beach Whiskey, featuring bold flavors like Island Coconut and Bonfire Cinnamon, along with a line of low-ABV ready-to-drink cocktails. Darco's products are available nationwide through distributor partners and direct-to-consumer online, with selection varying by state.

5WPR will spearhead alcohol marketing and PR media strategies that emphasize American Harvest's "No shortcuts, no compromises" ethos while leveraging experiential activations, sampling events, and influencer partnerships to elevate Beach Whiskey's presence.