Vista, CA – [March 13, 2025] – M2 Ingredients, the leader in functional mushroom innovation and the largest grower in the Western Hemisphere, today announced a groundbreaking partnership with the Regenerative Organic Alliance (ROA) to launch the first large-scale offering of Regenerative Organic Certified® (ROC™) mushrooms. This monumental launch features five highly sought-after species: Lion’s Mane, Reishi, Cordyceps, Turkey Tail, and Chaga. Simultaneously, M2 Ingredients unveils “Myco-Suspend™”, a proprietary beverage solution poised to redefine how consumers experience whole mushroom powders.
Regenerative Organic Certified® Mushrooms: Setting a New Gold Standard for Sustainability
M2 Ingredients is spearheading the regenerative organic agriculture movement, delivering ROC™ mushrooms that surpass conventional standards for soil health, animal welfare, and fair labor practices. Building upon the foundation of USDA Certified Organic, Regenerative Organic Certified® introduces rigorous criteria that seamlessly integrate the three core pillars of regenerative organic agriculture: stringent requirements for soil health, animal welfare, and social fairness.
“I am incredibly proud of the collaborative work we’ve accomplished with the ROA team to establish these new, stringent growing standards for ROC-certified functional mushrooms. This partnership empowers consumers to access premium, sustainably cultivated mushroom products that bolster both their well-being and the planet’s health,” states Dr. Sandra Carter, Founder of M2 Ingredients.
Christopher Gergen, CEO of the Regenerative Organic Alliance, adds, “We are thrilled to partner with M2 Ingredients in this pioneering endeavor. Their unwavering commitment to regenerative and organic practices and transformative innovation within the rapidly expanding functional mushroom sector is truly inspiring. This collaboration marks a significant leap towards making regenerative organic growing practices the industry norm in the supplement space.”
This launch arrives at a critical juncture, as consumer demand for sustainable and transparent products reaches unprecedented levels.
· Explosive Consumer Interest:
· Google searches for "regenerative organic" have skyrocketed by 400% in the past two years, reflecting a dramatic surge in consumer awareness and curiosity.
· Rapid Market Expansion:
· The regenerative certified product market is experiencing a robust annual Compound Annual Growth Rate (CAGR) of 15.37%, projecting a potential industry valuation of $31.88 billion by 2030.
· Retailer Prioritization:
· Major mass and natural retailers are actively stocking and prioritizing ROC™ products, validating the strong consumer demand and perceived value.
Myco-Suspend™: A Leap in Mushroom Beverage Consumption
Complementing the ROC™ mushroom launch, M2 Ingredients introduces “Myco-Suspend,” a game-changing beverage solution that ensures full-spectrum, whole mushroom powders remain suspended in both hot and cold ready to mix beverages for extended periods, surpassing the performance of extracts.
“Myco-Suspend represents a step forward in mushroom beverage technology,” explains Dr. Julie Daoust, Chief Science Officer at M2 Ingredients. “Our proprietary formulation ensures that consumers fully reap the benefits of our whole mushroom powders without product settling in solution. With Myco-Suspend, our powders remain suspended significantly longer than competing mushroom extracts, ensuring complete consumption of all beneficial compounds.”
This innovation solves a persistent challenge in the functional mushroom beverage market, delivering a consistently smooth and enjoyable drinking experience.
This product is available in 10 organic species: Lion’s mane, Reishi, Cordyceps, Turkey tail, Chaga, Shiitake, Maitake, King trumpet, Sun mushroom, Antrodia
About M2 Ingredients:
M2 Ingredients is the largest functional mushroom grower and supplier in North America and the leading supplier of high-quality functional mushroom ingredients. The company is committed to delivering premium, organically grown, full-spectrum mushrooms to world class brands. With a focus on quality, innovation, and customer service, M2 Ingredients is a trusted partner for businesses seeking to incorporate the power of functional mushrooms into their products.
About the Regenerative Organic Alliance:
The Regenerative Organic Alliance (ROA) oversees the Regenerative Organic Certified® (ROC™) program, a revolutionary certification for food, fiber, and personal care ingredients. ROC™ champions holistic agricultural practices that enhance soil health, animal welfare, and social fairness.
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