Premium Soda brand Something & Nothing Secures Equity Funding to Fuel Growth in the Modern Soda Category

UK-founded premium soda brand Something & Nothing has successfully closed an equity funding round, led by Spadel's investment arm Source Ventures, with participation from Venrex, Anotherway, Adam Levene (investor + advisor) and Michael Vachon who will also join as the company's Chairman.

The $2.5M investment comes as demand for healthier soda alternatives continues to rise. “People want more variety and, above all, they want to get away from overly sweet and artificial tastes,” says Clément Yvorra, Global Business Development Manager at Spadel.

Something & Nothing's flavour-focused approach, using only natural ingredients and no added sugar, has resonated with consumers. The brand has experienced significant growth in the US (+146%) and strong velocity growth (+58% units/TDP), outpacing category leaders Olipop and Poppi. Data source: Spins Satori, 52w.e 23.2.25

"It's a challenging time to raise investment, so we are really pleased to not only close the round, but to have the support and backing of our existing lead investors and to bring in some really impressive new strategic investors. The modern soda category is only going to continue to grow and Something & Nothing has a big part to play in its evolution,” said Olly Dixon, co-founder.

The funding will support Something & Nothing's expansion plans, including new product launches and out-of-home advertising campaigns in the US . The brand recently launched in 260 Whole Foods Markets across the US.

"The modern soda category is exploding, and we know that flavour and taste is what motivates consumers. Our customers are looking for quality minimal ingredients, rather than long lists of functional ingredients and sweeteners. We see clean ingredients with maximum taste as the next evolution of the modern soda category," said Rupert Pugsley, co-founder.