Slow & Low Revs Up For Nationwide "High on Rye" Van Tour

Pioneering Bottled Cocktail Brand to Bring Custom Chevy Experience to Seven U.S. States Starting with the Handbuilt Motorcycle Show in Austin, Texas on March 28

PHILADELPHIA, PA (March 27, 2025) - Today, independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey cocktail brand Slow & Low announce the “High on Rye” Van Tour, a six-month cross-country road trip featuring the brand’s fully-customized 1978 Chevy G20. Kicking off in Austin, Texas, this Friday, March 28, the Slow & Low team is heading to over 10 cities in seven states, bringing America’s original bottled cocktail to festivals, retailers, bars, cultural hubs, and beyond, connecting with consumers and “driving” attention to the Old-Fashioned portfolio’s craftsmanship along the way. 

Slow & Low is union-crafted and boasts an irreverent spirit, forming strong alliances with makers, artists, and creatives across the country. Conceptualized in 2010, the brand’s flagship Proper Old-Fashioned is a modernized take on Hochstadter’s original “Rock and Rye” Old-Fashioned recipe, offering an 84-proof combination of straight rye, rock candy, raw honey, aromatic bitters, navel and orange peel for a smooth pour that packs a full-strength punch. 

In line with the brand’s commitment to honoring tradition, the Slow & Low van was built from the bones of a classic Chevy G20, complete with a built-in walnut microbar, leather bench seating and orange tufted paneling that mirrors the brand’s black and amber packaging. Throughout the tour, locals and event-goers alike will be welcomed to cozy up to the portable bar, where they can enjoy Slow & Low’s flagship Proper Old-Fashioned as well as the brand’s Coffee Old-Fashioned made in collaboration with Intelligentsia and a bottle-only 6-Year Old-Fashioned. Guests will also be able to snag a limited-edition van tour poster featuring artwork by noted illustrator Taylor Rushing as well as specially-produced brand t-shirts, hats, patches, stickers, and more. 

The “High on Rye” Van Tour’s first official stop will be Austin’s Handbuilt Motorcycle Show, which showcases the knowledge, skill, and ingenuity of motorcycle builders and craftsmen. From there, the van will travel through Dallas before heading to the Daze Between music festival in New Orleans on April 30. In May, the van will return west, stopping in Houston and San Antonio before landing back in Austin for the city’s premier food and music event, Hot Luck. The Slow & Low van will then travel through Chicago, Milwaukee, Minnesota, and Montana before making a two-month stay in New York state beginning in August. 

“We’re beyond excited to take the Slow & Low van back on the road this month. Not only is it a rolling celebration of our craft, but it’s an opportunity to build new relationships while strengthening old ones,” says Cooper Spirits Co. Executive Chairman and Co-founder Katie Cooper. “We're meeting our fans - and those looking for a new favorite pour - exactly where they are, breaking down the walls between brand and community by creating unexpected moments of connection across the country.”

More information on the “High on Rye” Van Tour can be found @drinkslowandlow on Instagram. Slow & Low Proper Old-Fashioned and Coffee Old-Fashioned are available as 100ml cans ($19.99 per four-pack) and 750ml bottles ($29.99), while 6-Year Old-Fashioned is available as a 750ml bottle ($64.99) for online purchase and at retailers nationwide. All three Slow & Low expressions are meant to be enjoyed neat or over ice. 

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About Slow & Low: 

A pioneer in the ready-to-drink space, Slow & Low was first conceptualized by late third-generation distiller Rob Cooper in 2010, paying homage to America’s original bottled cocktail. Slow & Low Rock and Rye is a modern reimagining of Hochstadter’s historic recipe, combining straight rye, rock candy, honey, bitters, and orange peel to create a full-strength serve. Union crafted at the United States’ oldest distillery in New Jersey, Slow & Low is committed to honoring the makers, disruptors, innovators, and rebels. Slow & Low is now available as two bottled and canned expressions, Proper Old-Fashioned and Coffee Old-Fashioned, as well as a bottled 100-Proof 6-Year Old-Fashioned. For more information, follow @drinkslowandlow on Instagram. 

About Cooper Spirits Co.: 

Cooper Spirits Co., founded in 2006 by Katie Cooper and the late Robert J. Cooper, a third-generation distiller, is an independent producer of innovative, integrity-driven spirits. The company was founded with the introduction of St-Germain, an artisanal French liqueur made from fresh elderflower blossoms, heralded as one of the most influential cocktail components of the last decade by the New York Times. Today, Cooper Spirits produces a portfolio of innovative, artisanal products, including Slow & Low Rock & Rye and Slow & Low Coffee Old-Fashioned, both straight rye whiskey based bottled and canned cocktails; Lock, Stock & Barrel, one of the world’s finest and oldest expressions of 13 year, 16 year, 18 year, 20 and 21 year straight rye whiskey; and Cre`me Yvette, a modern aperitif and called for by name in cocktail books dating back to 1890.