Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Pickle Juice Unveils Lefty: The Ultimate Beverage for Left-Handed Athletes

info_outline PRESS RELEASE posted by The Pickle Juice Company

Mar. 31, 2025 at 7:49 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Pickle JuiceApril Fools Dayathletenewjokenew product
Non-Alcoholic Beverages
  • image-01

MESQUITE, TX. (April 1, 2025) – Pickle Juice®, the world’s leading electrolyte-packed sports beverage (that tastes like pickles but contains zero actual pickles), is proud to announce its boldest innovation to date: Pickle Juice® Lefty™ – the only sports drink packaging designed exclusively for left-handed athletes.

"For too long, my fellow southpaws and I have been forced to use right-handed bottles that are ergonomically insensitive to left hand dominance," said Filip Keuppens, Pickle Juice’s left-handed Executive Vice President. “Do you know the science term for the left side of the body? ‘Sinister.’ We are not just creating a bottle, we are ending the villainization of left handers,” Keuppens added with a Braveheart-esque cadence and botched brogue.

For years, Keuppens reported spilling, dribbling and splurting his sports drinks while soiling his shirts. “Turns out my drinking problem had less to do with my mouth and more to do with how the bottle connected with my hand.”

The decision to launch Pickle Juice® Lefty™ was further enforced by years of passionate lobbying from the Left-Handed Advocacy Network (LHAN), a fiercely vocal organization that spends the first 15 minutes of each meeting with so-satisfying, left-sided high fives. The LHAN claims that left-handed people are at a distinct disadvantage in the world of sports hydration due to corporate biases.

"It’s about time someone stood up for us,” added LHAN spokesperson Lewis “Leftover” Dalton. “Our people are forced to battle right-handed designs every day – from can openers to scissors to beverage bottles. Lefty™ is a game-changer."

Now, driving in his converted mail truck, Keuppens can gear shift with his left hand, air drum to Asia’s Heat of the Moment without hitting the window, access a left-sided beverage holder, and drink Pickle Juice® Lefty sans the mess.

What Makes Pickle Juice® Lefty™ Different?

  • Ergonomic Left-Tilted Bottle: Designed to fit perfectly into a lefty’s grip, the bottle prevents spills and ensures that righties will look foolish if they even try to use it.
  • Counter-Clockwise Hydration Technology: This revolutionary formula flows in the optimal direction for left-handed digestion. Don’t question it. It’s science.
  • Pickle-Infused Ambidexterity: Early trials suggest that extended use of Pickle Juice® Lefty™ can improve chopstick skills, guitar-playing abilities, and the ability to sign checks with flair.
  • Left-Handed Athletes Only: While right-handed users may be able to use it (at their own peril), we can’t guarantee the same results. Don’t be surprised if you experience an overwhelming urge to switch hands.

"Left-handed athletes deserve a beverage that understands their unique challenges,” Keuppens added. “Pickle Juice® Lefty™ isn’t just about hydration; it’s about honoring the hard work of our community of left-handed champions.”

About Pickle Juice

Pickle Juice is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration and aid in recovery. Pickle Juice uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle, and a blend of vitamins and minerals for immediate muscle recovery. Whether you are missing something from your diet, exhausted from exercise, or dealing with poor circulation, Pickle Juice can provide a source of relief.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky

BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky

Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate

Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate

Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3

Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Hiring Across Production & Operations! - Edison NJ - MetaBrand LLC

Hiring Across Production & Operations! - Edison...

Account Executive - Esber Beverage/Craft Beers of Canada

Account Executive - Esber Beverage/Craft Beers ...

Market Manager - San Diego County (SD Metro) - Owl's Brew

Market Manager - San Diego County (SD Metro) - ...

Sales Director / National Sales Manager - True Honey Teas

Sales Director / National Sales Manager - True ...

Area Sales Manager - Bay Area, California - Good Boy Vodka

Area Sales Manager - Bay Area, California - Goo...

Head Brewer - 785 Beer Company

Head Brewer - 785 Beer Company

View All Jobs|Post a Job

More News

Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants

Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants

Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.

Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Beverage Industry Jobs

  • Director of Sales Health and Wellness Portfolio - Bimbo Bakeries USA - Bimbo Bakeries USA
  • Senior Finance Manager - Tree House Brewing - Tree House Brewing
  • Area Sales Manager - Indianapolis, IN - Good Boy Vodka - Good Boy Vodka
  • Baking School Manager, Vermont - King Arthur Baking Company - King Arthur Baking Company
  • Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka - Good Boy Vodka
  • Regulatory Compliance Manager - Tree House Brewing Company - Tree House Brewing Company
  • Production Manager - Uncle Matt's Organic - Uncle Matt's Organic
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky
  2. Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate
  3. Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3
  4. Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
  5. Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants
  6. Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.
  7. Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy
  1. Elijah Craig Introduces Char No. 3 Cologne: The Spirit of Bourbon in a Bold New Form
  2. Skrewball Launches Global First: 200ml Hipflask in Australia and New Zealand
  3. USBG Confirms Elections of 2026-2028 Board of Directors
  4. Outlaw Light Beer Upping the Ante with New Partners Across Ohio
  5. NEFT Vodka and Partners Launch Future of Drift Giveaway to Empower the Next Generation of Drifters
  6. EY Announces Tricia Wallwork of Milo's Tea Company as an Entrepreneur Of The Year 2025 National Award Winner
  7. Desolas Mezcal Unveils Highly Anticipated Reposado: A New Chapter in Aged Agave Spirits
  1. Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
  2. Tariffs Force Hard Decisions For Liquor Retailers
  3. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  4. Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
  5. Diageo Names Consumer Industry Veteran as New CEO
  6. Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
  7. Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
  1. Report: BeatBox Weighing $700M Sale to Anheuser-Busch InBev
  2. Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores
  3. Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants
  4. Numerator: 30% of Thanksgiving Celebrators to Buy Bev-Alc, 61% Expect Tariff-Related Impacts
  5. Brewbound Announces Nominees for 2025 Awards
  6. Rogue Update: Employees, Landlord Informed of Same-Day Closure; Hundreds of Thousands in Back Rent, Taxes Due
  7. Circana Weekly Scans: Bev-Alc’s Post-Holiday Retrenchment Strikes Again; Beer Records Smallest Swing
View All|Submit News

Promoted PR Posts

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Dosi Dosi to Launch Greek Canned Cocktail in California

Dosi Dosi to Launch Greek Canned Cocktail in California

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Whale Pod Shipper Launches New "Tray Pods" — A Smarter, Safer, and Sustainable Way to Ship Canned Beverages

Whale Pod Shipper Launches New "Tray Pods" — A Smarter, Safer, and Sustainable Way to Ship Canned Beverages

Austin's Wild Blood is Leading a Coconut Water Revolution

Austin's Wild Blood is Leading a Coconut Water Revolution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙