Figlia Introduces New Flavor: Sole – Sunshine and Warmth in a Bottle

New York, New York (April 2nd, 2025)—Figlia, the non-alcoholic aperitivo brand that caters to everyone—from those skipping drinks for the night to those navigating a changing relationship with alcohol—is bringing something new to the table this spring with its first new flavor since launch: Sole. With a sunny golden hue, Sole presents a crisp, sun-kissed blend of tart lemon, ripe peach, and aromatic basil, rounded out by delicate botanicals. Refreshing and effortlessly sippable, it’s the perfect companion for sunny days, meaningful conversations, and every kind of gathering.

While Figlia’s signature Fiore is celebrated for its warming clove notes, often enjoyed in cooler months, Sole is its vibrant, dynamic sister. Crafted with all-natural, high-quality ingredients, Sole includes a balance of lemon, peach, black tea, and a blend of botanical extracts like elderflower, basil and peppercorn. The result? A bright, refreshing aperitivo with the complexity and sophistication that define Figlia.

Crafted with intention, Sole is made with all-natural ingredients, free from preservatives, and intentionally designed to avoid mimicking the taste of alcohol. Like all Figlia products, Sole places the sober community at the forefront to ensure there aren’t any triggering flavors or serotonin-effecting ingredients. It is vegan, gluten-free, and safe for pregnant individuals, acting as a joyful invitation for everyone to pull up a chair at the table and share experiences and create meaningful moments.

Presented in a beautiful glass bottle, Sole’s vibrant personality shines through until the very last sip. Whether poured over ice with a splash of seltzer or tonic and a twist of lemon peel, or used in more complex recipes, Sole encourages creativity in the kitchen. From golden-hour gatherings to poolside afternoons, Sole reminds us to savor everyday moments. 

“This product has taken years to perfect, and we are truly emotional about bringing it to life,” says Lily Geiger, Founder of Figlia. “It is light, happy, and not to be taken too seriously. It is sunshine and warmth in a bottle.” 

For Geiger, Sole is more than just a new flavor, it’s a reflection of Figlia’s mission: to create beverages that spark connection, foster community, and offer a joyful alternative for anyone, no matter their relationship with alcohol.

ABOUT FIGLIA

At 29, Lily Geiger is redefining the non-alcoholic beverage space with Figlia, a brand rooted in personal loss and a mission to shift the conversation around alcohol. After losing her father to alcoholism at 20, she set out to challenge drinking culture in the U.S. by creating a thoughtful alternative that fosters inclusivity and connection. She launched Figlia in April 2021 with Fiore, a gluten-free, vegan, non-alcoholic aperitivo crafted to feel sophisticated without mimicking alcohol or impacting serotonin levels—making it accessible to those in recovery or on medication. Without retail backing, she scaled Figlia to 525 stockists, including 200 restaurants and bars like Blue Hill Farm, Sant Ambroeus, Atomix, and The French Laundry. But for Geiger, impact matters more than reach—she donates a percentage of proceeds to the Partnership to End Addiction and uses Figlia as a platform to encourage open conversations about alcohol, creating space for shared stories and genuine connections.

Sole will be available starting on Wednesday, April 2nd for purchase online at drinkfiglia.com and through select retailers nationwide.

 For more information, please visit drinkfiglia.com.